Ethnocentricity in top marketing journals

Marketing Intelligence & Planning

Volumn 23, Issue 5, 2005, Pages 422-434

  Svensson, Göran ^a  

^a HALMSTAD UNIVERSITY   (Sweden)

Author keywords

Case studies; Inertia; Product management; Serials

Indexed keywords

EID: 23944498879     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500510612618     Document Type: Article

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