Rethinking the emergence of relationship marketing

Journal of Macromarketing

Volumn 29, Issue 2, 2009, Pages 193-206

  Tadajewski, Mark ^a   Saren, Michael ^a  

^a UNIVERSITY OF LEICESTER   (United Kingdom)

Author keywords

History of marketing thought; Reciprocity; Relationship marketing; Transaction marketing

Indexed keywords

EID: 61849102186     PISSN: 02761467     EISSN: 15526534     Source Type: Journal    
DOI: 10.1177/0276146708327633     Document Type: Article

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