An empirical investigation on the economic consequences of customer satisfaction

Total Quality Management and Business Excellence

Volumn 18, Issue 5, 2007, Pages 555-569

  Yu, Sui Hua ^a  

^a NATIONAL CHUNG CHENG UNIVERSITY   (Taiwan)

Author keywords

Activity based costing; Banking industry; Customer profitability; Customer satisfaction

Indexed keywords

EID: 34547231309     PISSN: 14783363     EISSN: 14783371     Source Type: Journal    
DOI: 10.1080/14783360701240493     Document Type: Article

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