The influence of price fairness on customer satisfaction: An empirical test in the context of automobile purchases

Journal of Product and Brand Management

Volumn 16, Issue 1, 2007, Pages 49-58

  Herrmann, Andreas ^a   Xia, Lan ^b   Kent, Monroe B ^c   Huber, Frank ^d  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b BENTLEY COLLEGE   (United States)

^c UNIVERSITY OF RICHMOND   (United States)

^d JOHANNES GUTENBERG UNIVERSITY   (Germany)

Author keywords

Customer satisfaction; Fair value; Perception; Prices

Indexed keywords

EID: 34247133567     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420710731151     Document Type: Article

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