Validating service convenience scale and profiling customers: A study in the indian retail context

Vikalpa

Volumn 36, Issue 4, 2011, Pages 25-49

  Aagja, Jayesh P ^a   Mammen, Toby ^b   Saraswat, Amit ^b  

^a NIRMA UNIVERSITY   (India)

^b IBS   (India)

Author keywords

Artificial neural networks; Cluster analysis; Confirmatory factor analysis; Service convenience; Validation

Indexed keywords

EID: 84875587646     PISSN: 02560909     EISSN: 23953799     Source Type: Journal    
DOI: 10.1177/0256090920110403     Document Type: Article

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