Service Convenience, Customer Satisfaction, and Customer Loyalty: Study of Indian Commercial Banks

Journal of Global Marketing

Volumn 26, Issue 1, 2013, Pages 18-27

  Kaura, Vinita ^a  

^a MODY UNIVERSITY OF SCIENCE AND TECHNOLOGY   (India)

Author keywords

banks; customer loyalty; customer satisfaction; Service convenience

Indexed keywords

EID: 84877799389     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911762.2013.779405     Document Type: Article

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