Using service convenience to reduce perceived cost

Marketing Intelligence and Planning

Volumn 29, Issue 5, 2011, Pages 473-487

  Thuy, Pham Ngoc ^a  

^a Vietnam National University Ho Chi Minh   (Viet Nam)

Author keywords

Airline services; Customer satisfaction; Service convenience; Service quality; Value co creation; Vietnam

Indexed keywords

EID: 79961132993     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634501111153683     Document Type: Article

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