Can't Buy Me Green? A Review of Consumer Perceptions of and Behavior Toward the Price of Organic Food

Journal of Consumer Affairs

Volumn 51, Issue 1, 2017, Pages 211-251

  Aschemann Witzel, Jessica ^a   Zielke, Stephan ^b  

^a AARHUS UNIVERSITY   (Denmark)

^b UNIVERSITY OF WUPPERTAL   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84941796335     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/joca.12092     Document Type: Note

References (144)

1. Aertsens, Joris, Wim Verbeke, Koen Mondelaers, and Guido van Huylenbroeck. 2009. Personal Determinants of Organic Food Consumption: A Review. British Food Journal, 111 (10): 1140–1167.
2. Akaichi, Faical, Rodolfo M. Nayga Jr., and José M. Gil. 2012. Assessing Consumers' Willingness to Pay for Different Units of Organic Milk: Evidence from Multiunit Auctions. Canadian Journal of Agricultural Economics, 60 (4): 469–494.
3. Akgüngör, Sedef, Bulent Miran, and Canan Abay. 2010. Consumer Willingness to Pay for Organic Food in Urban Turkey. Journal of International Food & Agribusiness Marketing, 22 (3–4): 299–313.
4. Ailawadi, Kusum L., Scott A. Neslin, and Karen Gedenk. 2001. Pursuing the Value-conscious Consumer: Store Brand Versus National Brand Promotions. Journal of Marketing, 65: 71–89.
5. Anisimova, Tatiana and Parves Sultan. 2014. The Role of Brand Communications in Consumer Purchases of Organic Foods: A Research Framework. Journal of Food Products Marketing, 20 (5): 511–532.
6. Aprile, Maria Carmela, Vencencina Caputo, and Rodolfo M. Nayga. 2012. Consumers' Valuation of Food Quality Labels: The Case of the European Geographic Indication and Organic Farming Labels. International Journal of Consumer Studies, 36: 158–165.
7. Aschemann, Jessica, Ulrich Hamm, Simona Naspetti, and Raffele Zanoli. 2007. The Organic Market. In Organic Farming – An International History, edited by William Lockeretz (123–151). Wallingford: CABI.
8. Aschemann-Witzel, Jessica, Nicole Maroscheck, and Ulrich Hamm. 2013. Are Organic Consumers Preferring or Avoiding Foods With Nutrition and Health Claims? Food Quality and Preference, 30 (1): 68–76.
9. Aschemann-Witzel, Jessica and Emilie Marie Niebuhr Aagaard. 2014. Elaborating on the Attitude-behaviour Gap Regarding Organic Products: Young Danish Consumers and In-store Food Choice. International Journal of Consumer Studies, 38 (5): 550–558.
10. Bartels, Jos and Machiel Reinders. 2010. Social Identification, Social Representations, and Consumer Innovativeness in an Organic Food Context: A Cross-national Comparison. Food Quality and Preference, 21 (4): 347–352.
11. Batte, Marvin T., Neal Hooker, Tomothy C. Haab, and Jeremy Beaverson. 2007. Putting Their Money Where Their Mouths Are: Consumer Willingness to Pay for Multi-ingredient, Processed Organic Food Products. Food Policy, 32 (2): 145–159.
12. Bauer, Hans H., Daniel Heinrich, and Daniela Schäfer. 2013. The Effects of Organic Labels on Global, Local, and Private Brands. Journal of Business Research, 66: 1035–1043.
13. Bernabéu, Rodolfo, Monica Díaz, and Miguel Olmeda. 2010. Origin vs Organic in Manchego Cheese: Which Is More Important? British Food Journal, 112 (8): 887–901.
14. Bezawada, Ram and Koen Pauwels. 2012. What Is Special About Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance. Journal of Marketing, 77: 31–51.
15. Blattberg, Robert C. and Kenneth J. Wisniewski. 1989. Price-induced Patterns of Competition. Marketing Science, 8: 291–309.
16. Briz, Teresa and Ronald W. Ward. 2009. Consumer Awareness of Organic Products in Spain: An Application of Multinominal Logit Models. Food Policy, 34 (3): 295–304.
17. Bruhn, Maike. 2002. Die Nachfrage nach Bioprodukten – Eine Langzeitstudie unter Besonderer Berücksichtigung von Verbrauchereinstellungen [The Demand for Organic Food – A Long-term Study with a Focus on Consumer Attitudes]. Frankfurt am Main: Peter Lang.
18. Brümmer, Bernhardt, Anneke Hellberg-Bahr, Martin Pfeuffer, and Archim Spiller. 2012. A Pricing Along a Value Chain Fraught with Risks: Innovative Approach to Fair Pricing in the Organic Milk Sector: FKZ: 08OE127. http://www.orgprints.org/21387/.
19. Buder, Fabian. 2011. Das Kaufverhalten bei Öko-Lebensmitteln. Kausalanalytische Untersuchung der Determinanten der Nachfrage nach ökologisch Erzeugten Lebensmitteln [Buying Behavior of Organic Food. An Analysis of Determinants of Demand]. Hamburg: Dr. Kovac.
20. Buder, Fabian, Corinna Feldmann, and Ulrich Hamm. 2014. Why Regular Buyers of Organic Food Still Buy Many Conventional Products. British Food Journal, 116 (3): 390–404.
21. Bunte, Frank, Michiel A. van Galen, Erno W. Kuiper, and Gemma Tacken. 2010. Limits to Growth in Organic Sales. De Economist, 158 (4): 387–410.
22. Canavari, Maurizio, Guido Maria Bazzani, Roberta Spadoni, and Domenico Regazzi. 2002. Food Safety and Organic Fruit Demand in Italy: A Survey. British Food Journal, 104: 220–232.
23. Chinnici, Gaetano, Mario D'Amico, and Beagio Pecorino. 2002. A Multivariate Statistical Analysis on the Consumers of Organic Products. British Food Journal, 104: 187–199.
24. Chryssohoidis, George M. and Athannasios Krystallis. 2005. Organic Consumers' Personal Values Research: Testing and Validating the List of Values LOV Scale and Implementing a Value-based Segmentation Task. Food Quality and Preference, 16 (7): 585–599.
25. Dagevos, Hans and Jantine Voordouw. 2013. Sustainability and Meat Consumption: Is Reduction Realistic? Sustainability: Science, Practice, & Policy, 92: 60–69.
26. Darnhofer, Ika, Thomas Lindenthal, Ruth Bartel-Kratochvil, and Werner Zollitsch. 2010. Conventionalisation of Organic Farming Practices: From Structural Criteria Towards an Assessment Based on Organic Principles. A Review. Agronomy for Sustainable Development, 30 (1): 67–81.
27. Daunfeldt, Svend-Olov and Niklas Rudholm. 2014. Does Shelf-labeling of Organic Foods Increase Sales? Results from a Natural Experiment. Journal of Retailing and Consumer Services, 21 (5): 804–811.
28. Denver, Sigrid and Tove Christensen. 2014. Consumers' Grouping of Organic and Conventional Food Products—Implications for the Marketing of Organics. Journal of Food Products Marketing, 20 (4): 408–428.
29. Dettmann, Rachael L. and Carolyn Dimitri. 2009. Who's Buying Organic Vegetables? Demographic Characteristics of U.S. Consumers. Journal of Food Products Marketing, 16 (1): 79–91.
30. Devcich, Daniel A., Irene K. Pedersen, and Keith J. Petrie. 2007. You Eat What You Are: Modern Health Worries and the Acceptance of Natural and Synthetic Additives in Functional Foods. Appetite, 48 (3): 333–337.
31. Dhar, Tirtha and Jeremy D. Foltz. 2005. Milk by Any Other Name … Consumer Benefits From Labeled Milk. American Journal of Agricultural Economics, 87 (1): 214–228.
32. Dickson, Peter R. and Alan G. Sawyer. 1990. The Price Knowledge and Search of Supermarket Shoppers. Journal of Marketing, 54: 42–53.
33. Dickson-Spillmann, Maria, Michael Siegrist, and Carmen Keller. 2011. Attitudes Toward Chemicals Are Associated with Preference for Natural Food. Food Quality and Preference, 22 (1): 149–156.
34. Fearne, Andrew and Stephen Bates. 2003. What Price a “Pinta”? Differentiating the Market for Liquid Milk: Results of Consumer Research in the UK Dairy Sector. British Food Journal, 105 (10–11): 756–770.
35. EC. 2009. Europeans' Attitudes Towards the Issue of Sustainable Consumption and Production: Analytical Report, Flash Eurobarometer Series No. 256. European Commission. http://ec.europa.eu/public_opinion/flash/fl_256_en.pdf.
36. Eckhardt, Giana M., Russell Belk, and Timothy M. Devinney. 2010. Why Don't Consumers Consume Ethically? Journal of Consumer Behavior, 96: 426–436.
37. Evanschitzky, Heiner, Peter Kenning, and Verana Vogel. 2004. Consumer Price Knowledge in the German Retail Market. Journal of Product and Brand Management, 13: 390–405.
38. Foley, Jonathan A., Navin Ramankutty, Kate A. Brauman, Emily S. Cassidy, James S. Gerber, Matt Johnston, Nathaniel D. Mueller, Christine O'Connell, Deepak K. Ray, Paul C. West, Christian Balzer, Elena M. Bennett, Stephen R. Carpenter, Jason Hill, Chad Monfreda, Stephen Polasky, Johan Rockstrom, John Sheehan, Stefan Siebert, David Tilman, and David P. M. Zaks. 2011. Solutions for a Cultivated Planet. Nature, 478: 337–342.
39. FAO. 1999. Organic Agriculture: COAG/99/9 Rev. 1, Food and Agricultural Organisation, Committee on Agriculture. http://www.fao.org/docrep/meeting/X0075e.htm.
40. Fotopoulos, Christos and Athanasios Krystallis. 2002. Organic Product Avoidance: Reasons for Rejection and Potential Buyers Identification in a Countrywide Survey. British Food Journal, 104 (9): 233–260.
41. FVM. 2015. Økologiplan Danmark – sammen om mere økologi [Organic Plan Denmark. Together for More Organic]. Ministeriet for Fødevarer, Landbrug og Fiskeri [Ministry for Food, Agriculture and Fishery]. http://fvm.dk/fileadmin/user_upload/FVM.dk/Dokumenter/Landbrug/Indsatser/Oekologi/OekologiplanDanmark.pdf.
42. Garnett, Tara. 2014. Three Perspectives on Sustainable Food Security: Efficiency, Demand Restraint, Food System Transformation. What Role for Life Cycle Assessment? Journal of Cleaner Production, 73: 10–18.
43. Gaston-Breton, Charlotte and Priya Raghubir. 2013. Opposing Effects of Sociodemographic Variables on Price Knowledge. Marketing Letters, 24: 29–42.
44. Gil, José M., Azucena Grazia, and M. Sanchez. 2000. Market Segmentation and Willingness to Pay for Organic Products in Spain. International Food and Agribusiness Management Review, 3: 207–226.
45. Gilg, Andrew, Steward Barr, and Nicolas Ford. 2005. Green Consumption or Sustainable Lifestyles? Identifying the Sustainable Consumer. Futures, 37 (6): 481–504.
46. Glaser, Lewrene K., and Gary D. Thompson. 2000. Demand for Organic and Conventional Beverage Milk: Paper Presented at the Western Agricultural Economics Association Annual Meetings, Vancouver, BC, June 29-July 1.
47. GMA/Deloitte. 2009. Finding the Green in Today's Shoppers. Sustainability Trends and New Shopper Insights. Grocery Manufacturers Association and Deloitte. http://www.gmaonline.org/downloads/research-and-reports/greenshopper09.pdf.
48. Godfray, H. Charles J., John R. Beddington, Ian R. Crute, Lawrence Haddad, David Lawrence, James F. Muir, Jules Pretty, Sherman Robinson, Sandy M. Thomas, and Camilla Toulmin. 2010. Food Security: The Challenge of Feeding 9 Billion People. Science, 327 (5967): 812–818.
49. Goetzke, Beate Irene and Achim Spiller. 2014. Health-improving Lifestyles of Organic and Functional Food Consumers. British Food Journal, 116 (3): 510–526.
50. Gottschalk, Ingrid and Tabea Leistner. 2012. Consumer Reactions to the Availability of Organic Food in Discount Supermarkets. International Journal of Consumer Studies, 37 (23): 136–142.
51. Gracia, Azucena and Tiziana de. Magistris. 2008. The Demand for Organic Foods in the South of Italy: A Discrete Choice Model. Food Policy, 33 (5): 386–396.
52. Grant, John. 2007. The Green Marketing Manifesto. Hoboken, NJ: Wiley.
53. Hamm, Ulrich, Jessica Aschemann, and Angelika Riefer. 2007. Sind die Hhohen Preise für Öko-Lebensmittel Wirklich das Zentrale Problem für den Absatz? [Are the High Prices for Organic Food Really the Main Problem Regarding Sales?]. Berichte über Landwirtschaft, 85 (2): 252–270.
54. Hamm, Ulrich, and Fabian Buder. 2011. Dynamik des Kaufverhaltens im Bio-Sortiment. [Dynamics of Purchase Behavior for Organic Products.]: Runs 2009–2010. Project Leaders: Hamm, Prof. Dr. Ulrich and Buder, Dipl.-Soz Fabian, Universität Kassel, D-Witzenhausen. http://orgprints.org/15931/.
55. Hamm, Ulrich, F. Gronefeld, and D. Halpin. 2002. Analysis of the European Market for Organic Food. Aberystwyth: University of Wales Aberystwyth.
56. Hamm, Ulrich, Sarah Hemmerling, Rosa Schleenbecker, Achim Spiller, Salome Wägeli, Anette Cordts, Inna Hermann, Inga Sonntag, and Victoria Kary. 2012. Consumer Purchase and Consumption Behaviour Regarding Organic Food. Analysis of the State of the Art—Final Report. http://www.orgprints.org/20055/.
57. Hamzaoui-Essoussi, Leila and Mehdi Zahaf. 2009. Exploring the Decision-making Process of Canadian Organic Food Consumers. Qualitative Market Research: An International Journal, 12 (4): 443–459.
58. Hamzaoui-Essoussi, Leila. 2012. Canadian Organic Food Consumers' Profile and Their Willingness to Pay Premium Prices. Journal of International Food, 24 (1): 1–21.
59. Harrison, Rob, Terry Newholm, and Deirde Shaw, eds. 2005. The Ethical Consumer. Los Angeles: Sage.
60. Hill, Helene and Fidelma Lynchehaun. 2002. Organic Milk: Attitudes and Consumption Patterns. British Food Journal, 104 (7): 526–542.
61. Hjelmar, Ulf. 2011. Consumers' Purchase of Organic Food Products. A Matter of Convenience and Reflexive Practices. Appetite, 56 (2) 336–344.
62. Hoch, Stephen J., Byong-Do Kim, Allan L. Montgomery, and Peter E. Rossi. 1995. Determinants of Store-level Price Elasticity. Journal of Marketing Research, 32: 17–29.
63. Hoogland, Carolien T., Joop de Boer, and Jan J. Boersema. 2007. Food and Sustainability: Do Consumers Recognize, Understand and Value On-package Information on Production Standards? Appetite, 49 (1): 47–57.
64. Hsieh, MingFeng and Kyle W. Stiegert. 2012. Store Format Choice in Organic Food Consumption. American Journal of Agricultural Economics, 94 (2): 307–313.
65. Hughner, Renee Shaw, Pierre McDonagh, Andrea Prothero, Clifford J. Shultz, and Julie Stanton. 2007. Who Are Organic Food Consumers? A Compilation and Review of Why People Purchase Organic Food. Journal of Consumer Behavior, 62: 94–110.
66. Islam, Shahidul. 2014. Marketing Organic Foods through Conventional Retail Outlets. Journal of Marketing Development and Competitiveness, 8 (1): 98–112.
67. Janssen, Meike and Ulrich Hamm. 2012. Product Labelling in the Market for Organic Food: Consumer Preferences and Willingness-to-Pay for Different Organic Certification Logos. Food Quality and Preference, 25 (1): 9–22.
68. Janssen, Meike, Astrid Heid, and Ulrich Hamm. 2009. Is There a Promising Market ‘In Between’ Organic and Conventional Food? Analysis of Consumer Preferences. Renewable Agriculture and Food Systems, 24 (3): 205–213.
69. Jonas, Astrid and Jutta Roosen. 2008. Demand for Milk Labels in Germany: Organic Milk, Conventional Brands, and Retail Labels. Agribusiness, 24 (2): 192–206.
70. Jones, Peter, Colin Clarke-Hill, Peter Shears, and David Hillier. 2001. Case Study: Retailing Organic Foods. British Food Journal, 103: 358–363.
71. Kalogeras, Nikos, Stella Valchovska, George Baourakis, and Prodromos Kalaitzis. 2009. Dutch Consumers' Willingness to Pay for Organic Olive Oil. Journal of International Food & Agribusiness Marketing, 21 (4): 286–311.
72. Kareklas, Iioannis, Jeffrey R. Carlson, and Darrel D. Muehling. 2014. “I Eat Organic for My Benefit and Yours”: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists. Journal of Advertising, 43 (1): 18–32.
73. Kihlberg, Iwona and Einer Risvik. 2007. Consumers of Organic Foods – Value Segments and Liking of Bread. Food Quality and Preference, 18 (3): 471–481.
74. Kröger, Melanie and Martina Schäfer. 2014. Between Ideals and Reality: Development and Implementation of Fairness Standards in the Organic Food Sector. Journal of Agricultural and Environmental Ethics, 27 (1): 43–63.
75. Krystallis, Athanasios and George Chryssohoidis. 2005. Consumers' Willingness to Pay for Organic Food – Factors That Affect It and Variation per Organic Product Type. British Food Journal, 107: 320–343.
76. Lichtenstein, Donald R., Nancy M. Ridgway, and Richard G. Netemeyer. 1993. Price Perceptions and Consumer Shopping Behavior: A Field Study. Journal of Marketing Research, 30: 234–245.
77. Lockeretz, William, ed. 2007. Organic Farming—An International History. Wallingford: CABI.
78. Lopez, Elena and Rigoberto A. Lopez. 2009. Demand for Differentiated Milk Products: Implications for Price Competition. Agribusiness, 25 (4): 453–465.
79. Loureiro, Maria L. and Susan Hine. 2002. A Comparison of Consumer Willingness to Pay for a Local Colorado-grown, Organic, and GMO-free Product. Journal of Agricultural and Applied Economics, 34 (3): 477–487.
80. Mägi, Anne W. and Claes-Robert Julander. 2005. Consumer's Store-level Price Knowledge: Why Are Some Consumers More Knowledgeable than Others? Journal of Retailing, 81: 319–329.
81. Marette, Stephan, Antoine Messéan, and Guy Millet. 2012. Consumers' Willingness to Pay for Eco-friendly Apples Under Different Labels: Evidences From a Lab Experiment. Food Policy, 37 (2): 151–161.
82. Marian, Livia and John Thøgersen. 2013. Direct and Mediated Impacts of Product and Process Characteristics on Consumers' Choice of Organic vs. Conventional Chicken. Food Quality and Preference, 29 (2): 106–112.
83. Marian, Livia, Polymeros Chrysochou, Athanasios Krystallis, and John Thøgersen. 2014. The Role of Price as a Product Attribute in the Organic Food Context: An Exploration Based on Actual Purchase Data. Food Quality and Preference, 37: 52–60.
84. Mauracher, Christine, Tiziano Tempesta, and Daniel Vecchiato. 2013. Consumer Preferences Regarding the Introduction of New Organic Products. The Case of the Mediterranean Sea Bass Dicentrarchus Labrax in Italy. Appetite, 63: 84–91.
85. Mesías Díaz, Francisco J., Federico Martínez-Carrasco Pleite, Jose Miguel Martínez Paz, and Paula Gaspar García. 2012. Consumer Knowledge, Consumption, and Willingness to Pay for Organic Tomatoes. British Food Journal, 114 (3): 318–334.
86. Michels, Paul and Ulrich Hamm. 2010. Dynamik des Kaufverhaltens im Bio-Sortiment. [Dynamics of Purchasing Behavior for Organic Products.]: Runs 2007–2009. Project Leaders: ZMP GmbH in Zusammenarbeit mit der Universität Kassel. http://orgprints.org/16983/.
87. Michelsen, Johannes, Kenneth Lynggaard, Susanne Padel, and Carolyn Foster. 2001. Organic Farming Development and Agricultural Institutions in Europe: A Study of Six Countries. In Organic Farming in Europe: Economics and Policy, edited by Stephan Dabbert, Nicolas Lampkin, Johannes Michelsen, Hiltrud Nieberg, and Raffaele Zanoli, vol. 9, (1–201). Stuttgart-Hohenheim: University of Hohenheim.
88. Monier, Sylvette, Daniel Hassan, Veronique Nichèle, and Michel Simioni. 2009. Organic Food Consumption Patterns. Journal of Agricultural and Food Industrial Organization, 7 (2): 1–25.
89. Mørch Andersen, Laura and Thomas Bøker Lund. 2013. Digging Deeper: How Do Different Types of Organic Consumers Influence the Increasing Organic Market Share? British Food Journal, 116 (1): 16–29.
90. Napolitano, Fabio, A. Braghieri, E. Piasentier, S. Favotto, Simona Naspetti, and Rafaelle Zanoli. 2010. Effect of Information About Organic Production on Beef Liking and Consumer Willingness to Pay. Food Quality and Preference, 21 (2): 207–212.
91. Naspetti, Simona and Rafaelle Zanoli. 2014. Organic Consumption as a Change of Mind? Exploring Consumer Narratives Using a Structural Cognitive Approach. Journal of International Food & Agribusiness Marketing, 26 (4): 258–285.
92. Ngobo, Paul Valentin. 2011. What Drives Household Choice of Organic Products in Grocery Stores? Journal of Retailing, 87 (1): 90–100.
93. Nie, Cong and Lydia Zepeda. 2011. Lifestyle Segmentation of US Food Shoppers to Examine Organic and Local Food Consumption. Appetite, 57 (1): 28–37.
94. O'Doherty Jensen, Katherine, Sigrid Denver, and Raffaele Zanoli. 2011. Actual and Potential Development of Consumer Demand on the Organic Food Market in Europe. NJAS—Wageningen Journal of Life Sciences, 58 (3–4): 79–84.
95. O'Donovan, P. and Mary McCarthy. 2002. Irish Consumer Preference for Organic Meat. British Food Journal, 104 (3–5): 353–370.
96. Olesen, Ingrid, Frode Alfnes, Mia Benzser Røra, and Kari Kolstad. 2010. Eliciting Consumers' Willingness to Pay for Organic and Welfare-labelled Salmon in a Non-hypothetical Choice Experiment. Livestock Science, 127 (2–3): 218–226.
97. Organic Denmark. 2015. Organics in Denmark. http://organicdenmark.dk/organics-in-denmark.
98. Oxfam. 2009. 4-a-week: Changing Food Consumption in the UK to Benefit People and Planet. Oxfam GB. http://policy-practice.oxfam.org.uk/publications/4-a-week-changing-food-consumption-in-the-uk-to-benefit-people-and-planet-114037.
99. Padel, Susanne and Carolyn Foster. 2005. Exploring the Gap Between Attitudes and Behavior: Understanding Why Consumers Buy or Do Not Buy Organic Food. British Food Journal, 107 (8): 606–625.
100. Padel, Susanne and Peter Midmore. 2005. The Development of the European Market for Organic Products: Insights From a Delphi Study. British Food Journal, 107 (8): 626–646.
101. Padilla Bravo, Carlos, Cordts Anette, Birgit Schulze, and Achim Spiller. 2013. Assessing Determinants of Organic Food Consumption Using Data from the German National Nutrition Survey II. Food Quality and Preference, 28 (1): 60–70.
102. Perrini, Francesco, Sandro Castaldo, Nicola Misani, and Antonio Tencati. 2010. The Impact of Corporate Social Responsibility Associations on Trust in Organic Products Marketed by Mainstream Retailers: A Study of Italian Consumers. Business Strategy and the Environment, 19 (8): 512–526.
103. Pino, Giovanni, Alessandro M. Peluso, and Guido Gianluigi. 2012. Determinants of Regular and Occasional Consumers' Intentions to Buy Organic Food. Journal of Consumer Affairs, 46 (1): 157–169.
104. Plassmann-Weidauer, Sabine. 2011. Die Bedeutung des Preises beim Kauf von Öko-Lebensmitteln. Preiskenntnis und Zahlungsbereitschaft bei Öko-Konsumenten [The Importance of Price in Organic Food Purchase. Price Knowledge and Willingness to Pay of Organic Consumers]. Hamburg: Dr. Kovac.
105. Reisch, Lucia, Ulrike Eberle, and Sylvia Lorek. 2013. Sustainable Food Consumption: An Overview of Contemporary Issues and Policies. Sustainability: Science, Practice, & Policy, 92: 7–25.
106. Rousseau, Sandra and Liesbeth Vranken. 2013. Green Market Expansion by Reducing Information Asymmetries: Evidence for Labeled Organic Food Products. Food Policy, 40: 31–43.
107. Schröck, Rebecca. 2012. The Organic Milk Market in Germany Is Maturing: A Demand System Analysis of Organic and Conventional Fresh Milk Segmented by Consumer Groups. Agribusiness, 28 (3): 274–292.
108. Sivakumar, K. 2000. Understanding Price-tier Competition: Methodological Issues and Their Managerial Significance. Journal of Product and Brand Management, 9: 291–303.
109. Smed, Sinne and Laura Mørch Andersen. 2012. Information or Prices, Which Is Most Powerful in Increasing Consumer Demand for Organic Vegetables? International Business Research, 5 (12): 175–194.
110. Smith, Travis A., Chung L. Huang, and Biing-Hwan Lin. 2009. Does Price or Income Affect Organic Choice? Analysis of U.S. Fresh Produce Users. Journal of Agricultural and Applied Economics, 41 (3): 731–744.
111. Soil Association. 2004. Organic Food: Understanding the Consumer and Increasing Sales [review]. http://orgprints.org/10858/1/TNS2004eng.pdf.
112. Soler, Francisco, José M. Gil, and Mercedes Sanchez. 2002. Consumers' Acceptability of Organic Food in Spain. British Food Journal, 104: 670–687.
113. Spiller, Achim. 2001. Preispolitik für ökologische Lebensmittel: Eine Neo-institutionalistische Analyse [Price Policy for Organic Food: A Neo-institutional Analysis]. Agrarwirtschaft, 50 (7): 451–461.
114. Spiller, Achim, Ulrich Enneking and Maren Lüth. 2004. Analyse des Kaufverhaltens von Selten- und Gelegenheitskäufern und ihrer Bestimmungsgründe für/gegen den Kauf von Öko-Produkten [Infrequent and Occasional Buyers of Organic Products]. http://orgprints.org/4201/.
115. Spiller, Achim, Sabine Plaßmann, and Ulrich Hamm. n.d. Preispolitik [Price Policy]. Praxishandbuch Bio-Lebensmittel [Handbook Organic Food]. VI chapter 4. Hamburg: Behr's Verlag.
116. Sridhar, Karthik, Ram Bezawada, and Minakshi Trivedi. 2012. Investigating the Drivers of Consumer Cross-category Learning for New Products Using Multiple Data Sets. Marketing Science, 31 (4): 668–688.
117. Stolz, Hanna, Matthias Stolze, Meike Janssen, and Ulrich Hamm. 2011. Preferences and Determinants for Organic, Conventional and Conventional-plus Products – The Case of Occasional Organic Consumers. Food Quality and Preference, 22 (8): 772–779.
118. Tagbata, D. and Lucie Sirieix. 2008. Measuring Consumer's Willingness to Pay for Organic and Fair Trade Products. International Journal of Consumer Studies, 32: 479–490.
119. Thøgersen, John. 2011. Green Shopping: For Selfish Reasons or the Common Good? American Behavioral Scientist, 55 (8): 1052–1076.
120. Thøgersen, John. 2014. Unsustainable Consumption. Basic Causes and Implications for Policy. European Psychologist, 19 (2): 84–95.
121. Timmins, Chris, and Adam Blunt. 2013. Consumer Attitudes towards Organic Food: 2013 – Final Report [review], B01322/September 2013. Organic Centre for Wales.
122. Tranter, R. B., R. M. Bennett, L. Costa, C. Cowan, G. C Holt, P. J. Jones, M. Miele, M. Sottomayor, and J. Vestergaard. 2009. Consumers' Willingness-to-pay for Organic Conversion-grade Food: Evidence from Five EU Countries. Food Policy, 34 (3): 287–294.
123. Urbany, Joe E., Peter R. Dickson, and Rosemary Kalapurakal. 1996. Price Search in the Retail Grocery Market. Journal of Marketing, 60: 91–104.
124. Ureña, Félix, Rodolfo Bernabéu, and Miguel Olmeda. 2008. Women, Men and Organic Food: Differences in Their Attitudes and Willingness to Pay. A Spanish Case Study. International Journal of Consumer Studies, 32 (1): 18–26.
125. Vanhuele, Marc and Xavier Drèze. 2002. Measuring the Price Knowledge Shoppers Bring to the Store. Journal of Marketing, 66: 72–85.
126. van Doorn, Jenny and Peter C. Verhoef. 2011. Willingness to Pay for Organic Products: Differences Between Virtue and Vice Foods. International Journal of Research in Marketing, 28 (3): 167–180.
127. van Herpen, Erica, Erjen van Nierop, and Laurens Sloot. 2012. The Relationship Between In-store Marketing and Observed Sales for Organic Versus Fair Trade Products. Marketing Letters, 23 (1): 293–308.
128. van Loo, Ellen J., Vincenzina Caputo, Rodolfo M. Nayga, Jean-Francois Meullenet, and Steven C. Ricke. 2011. Consumers' Willingness to Pay for Organic Chicken Breast: Evidence From Choice Experiment. Food Quality and Preference, 22 (7): 603–613.
129. Verhoef, Peter. 2005. Explaining Purchases of Organic Meat by Dutch Consumers. European Review of Agricultural Economics, 32: 245–267.
130. Vermeir, Iris and Wim Verbeke. 2006. Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap. Journal of Agricultural and Environmental Ethics, 19 (2): 169–194.
131. Völckner, Franziska and Julian Hofmann. 2007. The Price-perceived Quality Relationship: A Meta-analytic Review and Assessment of Its Determinants. Marketing Letters, 18 (3): 181–196.
132. Wakefield, Kirk L. and J. Jeffrey Inman. 1993. Who Are the Price Vigilantes? An Investigation of Differentiating Characteristics Influencing Price Information Processing. Journal of Retailing, 69: 216–233.
133. Wertenbroch, Klaus and Bernd Skiera. 2002. Measuring Consumers' Willingness to Pay at the Point of Purchase. Journal of Marketing Research, 39: 228–241.
134. Wier, Mette, Kathrine O'Doherty Jensen, Laura M. Andersen, and Katrin Millock. 2008. The Character of Demand in Mature Organic Food Markets: Great Britain and Denmark Compared. Food Policy, 335: 406–421.
135. Wiedmann, Klaus-Peter, Nadine Hennigs, Stefan Henrik Behrens, and Christiane Klarmann. 2014. Tasting Green: An Experimental Design for Investigating Consumer Perception of Organic Wine. British Food Journal, 116 (2): 197–211.
136. Willer, Helga, Julie Lernoud, and Lukas Kilcher. 2013. The World of Organic Agriculture, Statistics and Emerging Trends 2013. Bonn: Frick.
137. Yiridoe, Emmanuel K., Samuel Bonti-Ankomah, and Ralph C. Martin. 2005. Comparison of Consumer Perceptions and Preference Toward Organic Versus Conventionally Produced Foods: A Review and Update of the Literature. Renewable Agriculture and Food Systems, 20 (4): 193–205.
138. Zagata, Lukas. 2012. Consumers' Beliefs and Behavioral Intentions Towards Organic Food. Evidence From the Czech Republic. Appetite, 59 (1): 81–89.
139. Żakowska-Biemans, Sylwia. 2011. Polish Consumer Food Choices and Beliefs About Organic Food. British Food Journal, 113 (1): 122–137.
140. Zanoli, Raffaele and Simona Naspetti. 2002. Consumer Motivations in the Purchase of Organic Food. A Means-end Approach. British Food Journal, 104 (8): 643–653.
141. Zeithaml, Valarie A. 1988. Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52: 2–22.
142. Zepeda, Lydia, Hui-Shung Chang, and Catherine Leviten-Reid. 2006. Organic Food Demand: A Focus Group Study Involving Caucasian and African-American Shoppers. Agriculture and Human Values, 23 (3): 385–194.
143. Zepeda, Lydia and Jinghan Li. 2007. Characteristics of Organic Food Shoppers. Journal of Agricultural and Applied Economics, 39 (1): 17–28.
144. Zhang, Feng, James E. Epperson, Chung L. Huang, and Jack E. Houston. 2009. Organic Price Premiums Paid for Fresh Tomatoes and Apples by U.S. Households: Evidence from Nielsen Homescan Data. Journal of Food Distribution Research, 40 (3): 105–114.