Exploring the decision-making process of Canadian organic food consumers: Motivations and trust issues

Qualitative Market Research

Volumn 12, Issue 4, 2009, Pages 443-459

  Essoussi, Leila Hamzaoui ^a   Zahaf, Mehdi ^b  

^a UNIVERSITY OF OTTAWA   (Canada)

^b LAKEHEAD UNIVERSITY   (Canada)

Author keywords

Canada; Consumer behaviour; Decision making; Motivation (psychology); Organic foods; Trust

Indexed keywords

EID: 70349649486     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750910993347     Document Type: Article

References (35)

1. Anonymous (2008), Buy better buy local: Ontario local food guide supplement, Canadian Grocer, Vol. 122 No. 2, p. B1, 9.
2. Baker, S., Thompson, K. and Engelken, J. (2004), Mapping the values driving organic food choice, European Journal of Marketing, Vol. 38 No. 8, pp. 995-1012.
3. Browne, A., Harris, P.J.C., Hofny-Collins, A.H., Pasiecznik, N. and Wallace, R.R. (2000), Organic production and ethical trade: definition, practice and links, Food Policy, Vol. 25, pp. 69-89.
4. Brunel, O. (2003), Les stratégies d'ajustement au risque alimentaire, Actes du Congrès de l'Association Francaise de Marketing, Tunisie, Vol. 19, CD-Rom.
5. Brunso, K. and Grunert, K.G. (1998), Cross-cultural similarities and differences in shopping for food, Journal of Business Research, Vol. 42 No. 3, pp. 145-50.
6. Brunso, K., Scholderer, J. and Grunert, K. G. (2004), Closing the gap between values and behavior - a means-end theory of lifestyle, Journal of Business Research, Vol. 57 No. 6, pp. 665-70.
7. Chang, H.-G., Zepeda, L. and Griffith, G. (2005), The Australian organic food products market: overview, issues and research needs, Australasian Agribusiness Review, Vol. 13 (Online Journal).
8. Cunningham, R. (2001), The organic consumer profile: not only who you think it is!, Alberta Agriculture, Food and Rural Development, Edmonton, Alberta, available at: www.agric.gov.ab.ca
9. Davis, A., Titterington, A.J. and Cochrane, C. (1995), Who buys organic food? A profile of the purchasers of organic food in Northern Ireland, British Food Journal, Vol. 97 No. 1, pp. 17-23.
10. Fotopoulos, C. and Krystallis, A. (2002), Purchasing motives and profile of Greek organic consumer: a countrywide survey, British Food Journal, Vol. 104 No. 9, pp. 730-64.
11. Grankvist, G., Lekedal, H. and Marmendal, M. (2007), Values and eco- and fair-trade labeled products, British Food Journal, Vol. 109 No. 2, pp. 169-81.
12. Gurviez, P. (1999), La confiance comme variable explicative du comportement du consommateur: proposition et validation empirique d'un modèle de la relation à la marque intégrant la confiance, Actes du Congrès de l'Association Française de Marketing, Vol. 15, Strasbourg, pp. 301-27.
13. Gurviez, P. and Korchia, M. (2002), Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque, Recherches et Applications Marketing, Vol. 17 No. 2, pp. 41-61.
14. Hamzaoui, L. and Zahaf, M. (2008), Decision-making process of community organic food consumers: an exploratory study, Journal of Consumer Marketing, Vol. 25 No. 2, pp. 95-104.
15. Jones, P., Clarke-Hill, C., Shears, P. and Hillier, D. (2001), Case study: retailing organic foods, British Food Journal, Vol. 103 No. 5, pp. 359-65.
16. Kassarjian, H. (1977), Content analysis in consumer research, Journal of Consumer Research, Vol. 4 No. 1, pp. 8-18.
17. Krystallis, A. and Chryssohoidis, G. (2005), Consumers' willingness to pay for organic food factors that affect it and variation per organic product type, British Food Journal, Vol. 107 No. 5, pp. 320-43.
18. Lampkin, N. (1992), What is organic farming, paper presented at Trade Development Board - Organics Workshop, 30 June, Organic Farming Systems Research Group, MAF, Wellington.
19. Laroche, M., Bergeron, J. and Barbaro-Forleo, G. (2001), Targeting consumers who are willing to pay more for environmentally friendly products, Journal of Consumer Marketing, Vol. 18 No. 6, pp. 503-20.
20. Larue, B., West, G., Gendron, C. and Lambert, R. (2004), Consumer response to functional foods produced by conventional, organic, or genetic manipulation, Agribusiness, Vol. 20 No. 2, pp. 155-66.
21. Macey, A. (2003), Certified organic, the status of the Canadian organic market in 2003, paper presented at Agriculture & Agri-Food Canada, available at: www.agr.gc.ca
22. MacRae, R., Martin, R., Macey, A., Beauchemin, R. and Christianson, R. (2002), A National Strategic Plan for the Canadian Organic Food and Farming Sector, Organic Agriculture Centre of Canada, available at: www.organiccentre.ca
23. Makatouni, A. (2002), What motivates consumers to buy organic food in UK?, British Food Journal, Vol. 104 Nos 3-5, pp. 345-52.
24. Mitchell, V. and McGolrick, P. (1996), Consumer's risk reduction strategies: a review and synthesis, The International Review of Retail, Distribution & Consumer Research, Vol. 6 No. 1, pp. 1-33.
25. Onyango, B., Hallman, W. and Bellows, A. (2007), Purchasing organic food in US food systems: a study of attitudes and practice, British Food Journal, Vol. 109 No. 5, pp. 399-411.
26. Padel, S. and Foster, C. (2005), Exploring the gap between attitudes and behaviour: understanding why consumers buy or do not buy organic food, British Food Journal, Vol. 107 No. 8, pp. 606-25.
27. Roddy, G., Cowan, C. and Hutchinson, G. (1994), Organic food: a description of the Irish market, British Food Journal, Vol. 96 No. 4, pp. 3-10.
28. Rostoks, L. (2002), Romancing the organic crowd: this new category may yield plenty of profits for you, if you master the new merchandising rules to attract the organic consumer, Canadian Grocer, Vol. 116, pp. 22-4.
29. Sirieix, L. and Schaer, B. (2005), Buying organic food in France: shopping habits and trust, Working Paper 1, Unité Mixte de Recherche MOISA, Montpellier.
30. Sirieix, L., Pontier, S. and Schaer, B. (2004), Orientations de la confiance et choix du circuit de distribution: le cas des produits biologiques, Actes du XXe Congrés de l'Association Française du Marketing, St Malo.
31. Tutunjian, J. (2004), Are organic products going mainstream?, Canadian Grocer, Vol. 118, pp. 31-4.
32. Tutunjian, J. (2008), Market survey 2007, Canadian Grocer, Vol. 122 No. 1, pp. 26-34.
33. Verdurme, A., Gellynck, X. and Viaene, J. (2002), Are organic food consumers opposed to GM food consumers?, British Food Journal, Vol. 104 No. 8, pp. 610-23.
34. Wier, M. and Calverly, C. (2002), Market potential for organic foods in Europe, British Food Journal, Vol. 104 No. 1, pp. 45-62.
35. Zanoli, R. and Naspetti, S. (2002), Consumer motivations in the purchase of organic food: a means end approach, British Food Journal, Vol. 104 No. 8, pp. 643-53.