메뉴 건너뛰기




Volumn 60, Issue 2, 1996, Pages 91-104

Price search in the retail grocery market

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0030551803     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251933     Document Type: Article
Times cited : (267)

References (76)
  • 1
    • 0000607236 scopus 로고
    • Dimensions of consumer expertise
    • Alba, Joseph W. and J. Wesley Hutchinson (1987), "Dimensions of Consumer Expertise," Journal of Consumer Research, 13 (March), 411-54.
    • (1987) Journal of Consumer Research , vol.13 , Issue.MARCH , pp. 411-454
    • Alba, J.W.1    Hutchinson, J.W.2
  • 2
    • 0017004155 scopus 로고
    • Information and food prices
    • Alchaly, Roger E. (1976), "Information and Food Prices," Bell Journal of Economics, 7 (Autumn), 658-71.
    • (1976) Bell Journal of Economics , vol.7 , Issue.AUTUMN , pp. 658-671
    • Alchaly, R.E.1
  • 3
    • 41649112685 scopus 로고
    • Structural equation modeling in practice: A review and recommended two-step approach
    • Anderson, James C. and David W. Gerbing (1988), "Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach," Psychological Bulletin, 103 (3), 411-23.
    • (1988) Psychological Bulletin , vol.103 , Issue.3 , pp. 411-423
    • Anderson, J.C.1    Gerbing, D.W.2
  • 4
    • 0039414732 scopus 로고
    • Price dispersion and information: An adaptive sequential search model
    • Axell, Bo (1974), "Price Dispersion and Information: An Adaptive Sequential Search Model," Swedish Journal of Economics, 76 (March), 77-98.
    • (1974) Swedish Journal of Economics , vol.76 , Issue.MARCH , pp. 77-98
    • Axell, B.1
  • 5
    • 0002494117 scopus 로고
    • External search effort: An investigation across several search categories
    • Beatty, Sharon E. and Scott M. Smith (1987), "External Search Effort: An Investigation Across Several Search Categories," Journal of Consumer Research, 14 (June), 83-95.
    • (1987) Journal of Consumer Research , vol.14 , Issue.JUNE , pp. 83-95
    • Beatty, S.E.1    Smith, S.M.2
  • 7
    • 0001598406 scopus 로고
    • A theoretical and empirical evaluation of price deals for consumer non-durables
    • _, Gary D. Eppen, and Joshua Lieberman (1981), "A Theoretical and Empirical Evaluation of Price Deals for Consumer Non-durables," Journal of Marketing, 45 (Winter), 116-29.
    • (1981) Journal of Marketing , vol.45 , Issue.WINTER , pp. 116-129
    • Eppen, G.D.1    Lieberman, J.2
  • 9
    • 85005568045 scopus 로고
    • Intrahousehold time allocation. The case of grocery shopping
    • Blaylock, James R. and David M. Smallwood (1987), "Intrahousehold Time Allocation. The Case of Grocery Shopping," Journal of Consumer Affairs, 21 (Winter), 183-201.
    • (1987) Journal of Consumer Affairs , vol.21 , Issue.WINTER , pp. 183-201
    • Blaylock, J.R.1    Smallwood, D.M.2
  • 11
    • 0002531628 scopus 로고
    • The effects of product class knowledge on information search behavior
    • Brucks, Merrie (1985), "The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, 12 (June), 1-16.
    • (1985) Journal of Consumer Research , vol.12 , Issue.JUNE , pp. 1-16
    • Brucks, M.1
  • 12
    • 0039414729 scopus 로고
    • Consumer search, role enactment, and market efficiency
    • Bucklin, Louis (1969), "Consumer Search, Role Enactment, and Market Efficiency," Journal of Business, 42, 416-38.
    • (1969) Journal of Business , vol.42 , pp. 416-438
    • Bucklin, L.1
  • 13
  • 14
    • 0002260340 scopus 로고
    • A taxonomy of prepurchase information gathering patterns
    • Claxton, John D., Joseph N. Fry, and Bernard Portis (1974), "A Taxonomy of Prepurchase Information Gathering Patterns," Journal of Consumer Research, 1 (December), 35-42.
    • (1974) Journal of Consumer Research , vol.1 , Issue.DECEMBER , pp. 35-42
    • Claxton, J.D.1    Fry, J.N.2    Portis, B.3
  • 16
    • 84986674935 scopus 로고
    • Impacts of time and transportation costs on food shopping
    • Crowell, P. M. and J. S. Bowers (1977), "Impacts of Time and Transportation Costs on Food Shopping," Journal of Consumer Affairs, 11 (1), 102-109.
    • (1977) Journal of Consumer Affairs , vol.11 , Issue.1 , pp. 102-109
    • Crowell, P.M.1    Bowers, J.S.2
  • 17
    • 85005401115 scopus 로고
    • Households' grocery shopping behavior in the short-run: Theory and evidence
    • Doti, James L. and Shmuel Sharir (1980), "Households' Grocery Shopping Behavior in the Short-Run: Theory and Evidence," Economic Inquiry, 19 (April), 196-208.
    • (1980) Economic Inquiry , vol.19 , Issue.APRIL , pp. 196-208
    • Doti, J.L.1    Sharir, S.2
  • 18
    • 0001861859 scopus 로고
    • External search: The role of consumer beliefs
    • Duncan, Calvin P. and Richard W. Olshavsky (1982), "External Search: The Role of Consumer Beliefs," Journal of Marketing Research, 19 (February), 32-43.
    • (1982) Journal of Marketing Research , vol.19 , Issue.FEBRUARY , pp. 32-43
    • Duncan, C.P.1    Olshavsky, R.W.2
  • 19
    • 0002475286 scopus 로고
    • The effects of consumer education on consumer search
    • Fast, Janet, Richard E. Vosburgh, and William R. Frisbee (1989), "The Effects of Consumer Education on Consumer Search," Journal of Consumer Affairs, 23 (Summer), 65-90.
    • (1989) Journal of Consumer Affairs , vol.23 , Issue.SUMMER , pp. 65-90
    • Fast, J.1    Vosburgh, R.E.2    Frisbee, W.R.3
  • 20
    • 0003018358 scopus 로고
    • The market maven: A diffuser of marketplace information
    • Feick, Lawrence, F. and Linda L. Price (1987), "The Market Maven: A Diffuser of Marketplace Information," Journal of Marketing, 51 (January), 83-97.
    • (1987) Journal of Marketing , vol.51 , Issue.JANUARY , pp. 83-97
    • Feick, L.F.1    Price, L.L.2
  • 21
    • 0008988627 scopus 로고
    • The relationship between knowledge and search: It depends
    • Christ T. Allen and Deborah Roedder John, eds. Provo, UT: Association for Consumer Research
    • Fiske, Carol A., Lisa A. Luebbehusen, Anthony D. Miyazaki, and Joel E. Urbany (1994), "The Relationship between Knowledge and Search: It Depends," in Advances in Consumer Research, Vol. 21, Christ T. Allen and Deborah Roedder John, eds. Provo, UT: Association for Consumer Research.
    • (1994) Advances in Consumer Research , vol.21
    • Fiske, C.A.1    Luebbehusen, L.A.2    Miyazaki, A.D.3    Urbany, J.E.4
  • 22
    • 0000009769 scopus 로고
    • Evaluating structural equation models with unobservable variables and measurement error
    • Fornell, Claes and David F. Larcker (1981), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, 18 (February), 39-50.
    • (1981) Journal of Marketing Research , vol.18 , Issue.FEBRUARY , pp. 39-50
    • Fornell, C.1    Larcker, D.F.2
  • 23
    • 21344492520 scopus 로고
    • Structure, cooperation, and the row of market information
    • Frenzen, Jonathan and Kent Nakamoto (1993), "Structure, Cooperation, and the Row of Market Information," Journal of Consumer Research, 20 (December), 360-75.
    • (1993) Journal of Consumer Research , vol.20 , Issue.DECEMBER , pp. 360-375
    • Frenzen, J.1    Nakamoto, K.2
  • 24
    • 84918686843 scopus 로고
    • Probabilistic models of consumer search
    • Gastwirth, Joseph L. (1976), "Probabilistic Models of Consumer Search," Quarterly Journal of Economics, 90 (February), 38-50.
    • (1976) Quarterly Journal of Economics , vol.90 , Issue.FEBRUARY , pp. 38-50
    • Gastwirth, J.L.1
  • 25
    • 0039414718 scopus 로고
    • Consumer knowledge of food prices as an indicator of shopping effectiveness
    • Goldman, Arieh (1977), "Consumer Knowledge of Food Prices as an Indicator of Shopping Effectiveness" Journal of Marketing, 41 (October), 7-75.
    • (1977) Journal of Marketing , vol.41 , Issue.OCTOBER , pp. 7-75
    • Goldman, A.1
  • 26
    • 0000237379 scopus 로고
    • Determinants of search for lower prices: An empirical assessment of the economics of information theory
    • _ and Johny K. Johansson (1978), "Determinants of Search for Lower Prices: An Empirical Assessment of the Economics of Information Theory," Journal of Consumer Research, 5 (December), 176-86.
    • (1978) Journal of Consumer Research , vol.5 , Issue.DECEMBER , pp. 176-186
    • Johansson, J.K.1
  • 27
    • 3242768370 scopus 로고
    • Market price variation, perceived price variation, and consumers' price search decisions for durable goods
    • Grewal, Drhuv and Howard Marmorstein (1994), "Market Price Variation, Perceived Price Variation, and Consumers' Price Search Decisions for Durable Goods," Journal of Consumer Research, 21 (December), 453-60.
    • (1994) Journal of Consumer Research , vol.21 , Issue.DECEMBER , pp. 453-460
    • Grewal, D.1    Marmorstein, H.2
  • 28
    • 0041194168 scopus 로고
    • An investigation of returns to different shopping strategies
    • Hawkins, Del I. and Gary McCain (1979), "An Investigation of Returns to Different Shopping Strategies," Journal of Consumer Affairs, 13 (1), 64-74.
    • (1979) Journal of Consumer Affairs , vol.13 , Issue.1 , pp. 64-74
    • Del Hawkins, I.1    McCain, G.2
  • 29
    • 0001062637 scopus 로고
    • Types and amount of word-of-mouth communications about retailers
    • Higie, Robin A., Lawrence F. Feick, and Linda L. Price (1987), "Types and Amount of Word-of-Mouth Communications About Retailers," Journal of Retailing, 63 (Fall), 260-78.
    • (1987) Journal of Retailing , vol.63 , Issue.FALL , pp. 260-278
    • Higie, R.A.1    Feick, L.F.2    Price, L.L.3
  • 30
    • 0003020899 scopus 로고
    • Managing what consumers learn from experience
    • Hoch, Stephen J. and John Deighton (1989), "Managing What Consumers Learn from Experience," Journal of Marketing, 53 (April), 1-21.
    • (1989) Journal of Marketing , vol.53 , Issue.APRIL , pp. 1-21
    • Hoch, S.J.1    Deighton, J.2
  • 31
    • 85107964895 scopus 로고
    • Determinants of store-level price elasticity
    • _, Byung-Do Kim, Alan L. Montgomery, and Peter E. Rossi (1995), "Determinants of Store-Level Price Elasticity," Journal of Marketing Research, 32 (February), 17-29.
    • (1995) Journal of Marketing Research , vol.32 , Issue.FEBRUARY , pp. 17-29
    • Kim, B.-D.1    Montgomery, A.L.2    Rossi, P.E.3
  • 34
    • 0000783937 scopus 로고
    • Dimensions of consumer information seeking
    • Kiel, Geoffrey C. and Roger A. Layton (1981), "Dimensions of Consumer Information Seeking," Journal of Consumer Research, 8 (May), 233-39.
    • (1981) Journal of Consumer Research , vol.8 , Issue.MAY , pp. 233-239
    • Kiel, G.C.1    Layton, R.A.2
  • 35
    • 85025231467 scopus 로고
    • Time as a direct source of utility: The case of price information search for groceries
    • Kolodinsky, Jane (1990), "Time as a Direct Source of Utility: The Case of Price Information Search for Groceries," Journal of Consumer Affairs, 24 (Summer), 89-109.
    • (1990) Journal of Consumer Affairs , vol.24 , Issue.SUMMER , pp. 89-109
    • Kolodinsky, J.1
  • 36
    • 0002927833 scopus 로고
    • Consumer perceptions of promotional activity
    • Krishna, Aradhna, Imran S. Currim, and Robert W. Shoemaker (1991), "Consumer Perceptions of Promotional Activity," Journal of Marketing, 55 (April), 4-16.
    • (1991) Journal of Marketing , vol.55 , Issue.APRIL , pp. 4-16
    • Krishna, A.1    Currim, I.S.2    Shoemaker, R.W.3
  • 37
    • 38249002772 scopus 로고
    • Price knowledge and search behavior for habitual, low involvement food purchases
    • Kujala, Jouni T. and Michael D. Johnson (1993), "Price Knowledge and Search Behavior for Habitual, Low Involvement Food Purchases," Journal of Economic Psychology, 14 (June), 249-65.
    • (1993) Journal of Economic Psychology , vol.14 , Issue.JUNE , pp. 249-265
    • Kujala, J.T.1    Johnson, M.D.2
  • 38
    • 0001198418 scopus 로고
    • Measuring the effect of retail store promotions on brand and store substitution
    • Kumar, V. and Robert Leone (1988), "Measuring the Effect of Retail Store Promotions on Brand and Store Substitution," Journal of Marketing Research, 25 (May), 178-85.
    • (1988) Journal of Marketing Research , vol.25 , Issue.MAY , pp. 178-185
    • Kumar, V.1    Leone, R.2
  • 39
    • 0041194164 scopus 로고
    • Information acquisition in decision-making
    • O. J. Harvey, ed. New York: Ronald
    • Lanzetta, John T. (1963), "Information Acquisition in Decision-Making," in Motivation and Social Interaction-Cognitive Determinants, O. J. Harvey, ed. New York: Ronald, 239-65.
    • (1963) Motivation and Social Interaction-Cognitive Determinants , pp. 239-265
    • Lanzetta, J.T.1
  • 41
    • 21144459596 scopus 로고
    • Price perceptions and consumer shopping behavior: A field study
    • _, Nancy M. Ridgway, and Richard G. Netemeyer (1993), "Price Perceptions and Consumer Shopping Behavior: A Field Study," Journal of Marketing Research, 30 (May), 234-45.
    • (1993) Journal of Marketing Research , vol.30 , Issue.MAY , pp. 234-245
    • Ridgway, N.M.1    Netemeyer, R.G.2
  • 42
    • 0001327412 scopus 로고
    • Task complexity and contingent processing in brand choice
    • Lussier, Denis A. and Richard W. Olshavsky (1979), "Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, 6 (September), 154-65.
    • (1979) Journal of Consumer Research , vol.6 , Issue.SEPTEMBER , pp. 154-165
    • Lussier, D.A.1    Olshavsky, R.W.2
  • 43
    • 0002137729 scopus 로고
    • The value of time spent in price-comparison shopping: Survey and experimental evidence
    • Marmorstein, Howard, Dhruv Grewal, and Raymond P. H. Fishe (1992), "The Value of Time Spent in Price-Comparison Shopping: Survey and Experimental Evidence," Journal of Consumer Research, 19 (June), 52-61.
    • (1992) Journal of Consumer Research , vol.19 , Issue.JUNE , pp. 52-61
    • Marmorstein, H.1    Grewal, D.2    Fishe, R.P.H.3
  • 44
    • 0008296048 scopus 로고
    • The economics of information and retail gasoline price behavior: An empirical analysis
    • Marvel, Howard P. (1976), "The Economics of Information and Retail Gasoline Price Behavior: An Empirical Analysis," Journal of Political Economy, 84 (5), 1033-60.
    • (1976) Journal of Political Economy , vol.84 , Issue.5 , pp. 1033-1060
    • Marvel, H.P.1
  • 45
    • 0018159229 scopus 로고
    • Profiling the shopping behavior of elderly consumers
    • Mason, J. Barry and Bearden, William O. (1978), "Profiling the Shopping Behavior of Elderly Consumers," Gerontologist, 18 (October), 454-61.
    • (1978) Gerontologist , vol.18 , Issue.OCTOBER , pp. 454-461
    • Mason, J.B.1    Bearden, W.O.2
  • 46
    • 0000768623 scopus 로고
    • On the new theory of consumer behavior
    • Michael, Robert T. and Gary S. Becker (1973), "On the New Theory of Consumer Behavior," Swedish Journal of Economics, 75 (December), 378-96.
    • (1973) Swedish Journal of Economics , vol.75 , Issue.DECEMBER , pp. 378-396
    • Michael, R.T.1    Becker, G.S.2
  • 47
    • 0346749438 scopus 로고
    • Toward a reconciliation of market power and information theories of advertising effects on price elasticity
    • Mitra, Anusree and John G. Lynch, Jr. (1995), "Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity," Journal of Consumer Research, 4 (March), 644-59.
    • (1995) Journal of Consumer Research , vol.4 , Issue.MARCH , pp. 644-659
    • Mitra, A.1    Lynch J.G., Jr.2
  • 48
    • 21844488481 scopus 로고
    • The relationship between retail price promotions and regular price purchases
    • Mulhern, Francis J. and Daniel T. Padgett (1995), "The Relationship Between Retail Price Promotions and Regular Price Purchases," Journal of Marketing, 59 (October), 83-90.
    • (1995) Journal of Marketing , vol.59 , Issue.OCTOBER , pp. 83-90
    • Mulhern, F.J.1    Padgett, D.T.2
  • 50
    • 0000234795 scopus 로고
    • Couponing behaviors of the market maven: Profile of a super couponer
    • Michael J. Houston, ed. Provo, UT: Association for Consumer Research
    • Price, Linda L., Lawrence F. Feick, and Audrey Guskey-Federouch (1988), "Couponing Behaviors of the Market Maven: Profile of a Super Couponer," in Advances in Consumer Research, Vol. 15, Michael J. Houston, ed. Provo, UT: Association for Consumer Research, 354-59.
    • (1988) Advances in Consumer Research , vol.15 , pp. 354-359
    • Price, L.L.1    Feick, L.F.2    Guskey-Federouch, A.3
  • 51
    • 0041194166 scopus 로고
    • Progressive Grocer, Stamford, CT: Maclean Hunter Media
    • Progressive Grocer (1992), Fifty-Ninth Annual Report," (April), Stamford, CT: Maclean Hunter Media.
    • (1992) Fifty-Ninth Annual Report , Issue.APRIL
  • 52
    • 0039414721 scopus 로고
    • Stamford, CT: Maclean Hunter Media
    • _ (1993), Sixtieth Annual Report, (April), Stamford, CT: Maclean Hunter Media.
    • (1993) Sixtieth Annual Report , Issue.APRIL
  • 53
    • 0039414720 scopus 로고
    • Stamford, CT: Maclean Hunter Media
    • _ (1994), Sixty-First Annual Report, (April), Stamford, CT: Maclean Hunter Media.
    • (1994) Sixty-First Annual Report , Issue.APRIL
  • 54
    • 0039414722 scopus 로고
    • Stamford, CT: Maclean Hunter Media
    • _ (1995), Sixty-Second Annual Report, (April), Stamford, CT: Maclean Hunter Media.
    • (1995) Sixty-Second Annual Report , Issue.APRIL
  • 55
    • 0001272559 scopus 로고
    • A model of consumer information search behavior for new automobiles
    • Punj, Girish N. and Richard Staelin (1983), "A Model of Consumer Information Search Behavior for New Automobiles," Journal of Consumer Research, 9 (March), 366-80.
    • (1983) Journal of Consumer Research , vol.9 , Issue.MARCH , pp. 366-380
    • Punj, G.N.1    Staelin, R.2
  • 56
    • 0000648926 scopus 로고
    • Cost-benefit models for explaining consumer choice and information
    • Ratchford, Brian T. (1982), "Cost-Benefit Models for Explaining Consumer Choice and Information," Management Science, 28 (February), 197-212.
    • (1982) Management Science , vol.28 , Issue.FEBRUARY , pp. 197-212
    • Ratchford, B.T.1
  • 57
    • 0010787944 scopus 로고
    • New life-style determinants of women's food shopping behavior
    • Roberts, M. and Lawrence Wortzel (1979), "New Life-Style Determinants of Women's Food Shopping Behavior," Journal of Marketing, 43 (Summer), 28-39.
    • (1979) Journal of Marketing , vol.43 , Issue.SUMMER , pp. 28-39
    • Roberts, M.1    Wortzel, L.2
  • 60
    • 0010155573 scopus 로고
    • Intervening in markets on the basis of imperfect information: A legal and economic analysis
    • Schwartz, Alan and Louis L. Wilde (1979), "Intervening in Markets on the Basis of Imperfect Information: A Legal and Economic Analysis," University of Pennsylvania Law Review, 127, 630-82.
    • (1979) University of Pennsylvania Law Review , vol.127 , pp. 630-682
    • Schwartz, A.1    Wilde, L.L.2
  • 61
    • 0010851120 scopus 로고
    • Conflict and conceptual structure as determinants of decision-making behavior
    • Sieber, Joan E. and John T. Lanzetta (1964), "Conflict and Conceptual Structure as Determinants of Decision-Making Behavior," Journal of Personality, 32 (December), 622-41.
    • (1964) Journal of Personality , vol.32 , Issue.DECEMBER , pp. 622-641
    • Sieber, J.E.1    Lanzetta, J.T.2
  • 62
    • 0000495988 scopus 로고
    • An empirical text of a model of external search for automobiles
    • Srinivasan, Narasimhan and Brian T. Ratchford (1991), "An Empirical Text of a Model of External Search for Automobiles," Journal of Consumer Research, 18 (September), 233-42.
    • (1991) Journal of Consumer Research , vol.18 , Issue.SEPTEMBER , pp. 233-242
    • Srinivasan, N.1    Ratchford, B.T.2
  • 63
    • 0002734011 scopus 로고
    • The economics of information
    • Stigler, George J. (1961), "The Economics of Information," Journal of Political Economy, 69 (3), 213-25.
    • (1961) Journal of Political Economy , vol.69 , Issue.3 , pp. 213-225
    • Stigler, G.J.1
  • 64
    • 0002082873 scopus 로고
    • De Gustibus Non Est Disputandum
    • _ and Gary S. Becker (1977), "De Gustibus Non Est Disputandum," American Economic Review, 67 (March), 76-90.
    • (1977) American Economic Review , vol.67 , Issue.MARCH , pp. 76-90
    • Becker, G.S.1
  • 65
    • 0000154711 scopus 로고
    • Competitive price and quality under asymmetric information
    • Tellis, Gerard J. and Birger Wernerfeit (1987), "Competitive Price and Quality Under Asymmetric Information," Marketing Science, 6 (Summer), 240-53.
    • (1987) Marketing Science , vol.6 , Issue.SUMMER , pp. 240-253
    • Tellis, G.J.1    Wernerfeit, B.2
  • 66
    • 0001342698 scopus 로고
    • An experimental examination of the economics of information
    • Urbany, Joel E. (1986), "An Experimental Examination of the Economics of Information," Journal of Consumer Research, 13 (September), 257-71.
    • (1986) Journal of Consumer Research , vol.13 , Issue.SEPTEMBER , pp. 257-271
    • Urbany, J.E.1
  • 67
    • 0002667885 scopus 로고
    • Actual and perceived consumer vigilance in the retail grocery industry
    • _, Peter R. Dickson, and Rosemary Key (1991), "Actual and Perceived Consumer Vigilance in the Retail Grocery Industry," Marketing Letters, 2 (1), 15-25.
    • (1991) Marketing Letters , vol.2 , Issue.1 , pp. 15-25
    • Dickson, P.R.1    Key, R.2
  • 68
    • 0040600141 scopus 로고
    • working paper, College of Business Administration, University of Notre Dame
    • _ and _ (1995), "Information Transmission in the Retail Grocery Market," working paper, College of Business Administration, University of Notre Dame.
    • (1995) Information Transmission in the Retail Grocery Market
  • 69
    • 38249001121 scopus 로고
    • Who are the price vigilantes? An investigation of differentiating characteristics influencing price information processing
    • Wakefield, Kirk L. and J. Jeffrey Inman (1993), "Who Are the Price Vigilantes? An Investigation of Differentiating Characteristics Influencing Price Information Processing," Journal of Retailing, 2 (Summer), 216-33.
    • (1993) Journal of Retailing , vol.2 , Issue.SUMMER , pp. 216-233
    • Wakefield, K.L.1    Inman, J.J.2
  • 70
    • 0001867184 scopus 로고
    • Assessing the impact of retail price promotions on product substitution, complementary purchase, and interstore sales displacement
    • Walters, Rockney G. (1991), "Assessing the Impact of Retail Price Promotions on Product Substitution, Complementary Purchase, and Interstore Sales Displacement," Journal of Marketing, 55 (April), 17-28.
    • (1991) Journal of Marketing , vol.55 , Issue.APRIL , pp. 17-28
    • Walters, R.G.1
  • 71
    • 0001842468 scopus 로고
    • A structural equations analysis of the impact of price promotions on store performance
    • _ and Scott B. MacKenzie (1988), "A Structural Equations Analysis of the Impact of Price Promotions on Store Performance," Journal of Marketing Research, 25 (February), 51-63.
    • (1988) Journal of Marketing Research , vol.25 , Issue.FEBRUARY , pp. 51-63
    • MacKenzie, S.B.1
  • 72
    • 0001022219 scopus 로고
    • An empirical investigation into the impact of price promotions on retail store performance
    • _ and Heikki J. Rinne (1986), "An Empirical Investigation into the Impact of Price Promotions on Retail Store Performance," Journal of Retailing, 62 (Fall), 237-66.
    • (1986) Journal of Retailing , vol.62 , Issue.FALL , pp. 237-266
    • Rinne, H.J.1
  • 73
    • 0039414715 scopus 로고
    • A challenge to the conventional wisdom
    • Walzer, Ed (1987), "A Challenge to the Conventional Wisdom," Progressive Grocer, 66 (April), 4-5.
    • (1987) Progressive Grocer , vol.66 , Issue.APRIL , pp. 4-5
    • Walzer, E.1
  • 75
    • 0002689760 scopus 로고
    • The new demographics and market fragmentation
    • Zeithaml, Valarie A. (1985), "The New Demographics and Market Fragmentation," Journal of Marketing, 49 (Summer), 64-75.
    • (1985) Journal of Marketing , vol.49 , Issue.SUMMER , pp. 64-75
    • Zeithaml, V.A.1
  • 76
    • 0040006918 scopus 로고
    • Economic factors which influence consumer search for price information
    • Zimmerman, Linda K. and Loren V. Geistfeld (1984), "Economic Factors Which Influence Consumer Search for Price Information," Journal of Consumer Affairs, 18 (Summer), 119-29.
    • (1984) Journal of Consumer Affairs , vol.18 , Issue.SUMMER , pp. 119-129
    • Zimmerman, L.K.1    Geistfeld, L.V.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.