Why Do We Read On-Pack Nutrition Information so Differently? A Typology of Reading Heuristics Based on Food Consumption Goals

Journal of Consumer Affairs

Volumn 50, Issue 2, 2016, Pages 403-429

  Chalamon, Isabelle ^a   Nabec, Lydiane ^b  

^a INSEEC Business Schools   (France)

^b UNIVERSITÉ PARIS SACLAY   (France)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84941588261     PISSN: 00220078     EISSN: 17456606     Source Type: Journal    
DOI: 10.1111/joca.12093     Document Type: Article

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