The effects of nutrition package claims, nutrition facts panels, and motivation to process nutrition information on consumer product evaluations

Journal of Public Policy and Marketing

Volumn 16, Issue 2, 1997, Pages 256-269

  Keller, Scott B ^a   Landry, Mike ^a   Olson, Jeanne ^a   Velliquette, Anne M ^a   Burton, Scot ^a   Andrews, J Craig ^b  

^a University of Arkansas   (United States)

^b MARQUETTE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031314114     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1177/074391569701600206     Document Type: Article

References (41)

1. Alba, Joseph W., J. Wesley Hutchinson, and John Lynch (1991), "Memory and Decision Making," in Handbook of Consumer Behavior, Thomas S. Robertson and Harold H. Kassarjian, eds. Englewood Cliffs, NJ: Prentice-Hall, 1-49.
2. Anderson, James C. and David W. Gerbing (1988), "Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach," Psychological Bulletin, 103 (3), 411-23.
3. Andrews, J. Craig and Terence A. Shimp (1990), "Effects of Involvement, Argument Strength, and Source Characteristics on Central and Peripheral Processing of Advertising," Psychology and Marketing, 7 (Fall), 195-214.
4. Burros, Marian (1994), "Big Ad Blitz to Introduce Food Labels," The New York Times, (1 May), Section 1, 18.
5. Burton, Scot and Abhijit Biswas (1993), "A Preliminary Assessment of Changes in Food Labels Required by the Nutritional Labeling and Education Act of 1990," Journal of Consumer Affairs, 27 (Summer), 127-44.
6. _, _, and Richard Netemeyer (1994), "Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluation," Journal of Public Policy & Marketing, 13 (Spring), 36-47.
7. Calfee, John E. and Janis K. Pappalardo (1991), "Public Policy Issues in Health Claims for Foods," Journal of Public Policy & Marketing, 10 (Spring), 33-53.
8. Cole, Catherine A. and Siva K. Balasubramanian (1992), "Individual Differences in Consumers' Willingness to Use Nutritional Information," in Advances in Consumer Research, Vol, 19, John Sherry and Brian Sternthal, eds. Provo, UT: Association for Consumer Research, 489-90.
9. _ and _ (1993), "Age Differences in Consumers' Search for Information: Public Policy Implications," Journal of Consumer Research, 20 (June), 157-69.
10. _ and Gary J. Gaeth (1990), "Cognitive and Age-Related Differences in the Ability to Use Nutritional Information in a Complex Environment," Journal of Marketing Research, 27 (May), 175-84.
11. Deighton, John (1984), "The Interaction of Advertising and Evidence," Journal of Consumer Research, 11 (December), 763-70.
12. Federal Trade Commission (1994), Enforcement Policy Statement on Food Advertising. Washington, DC: Federal Trade Commission.
13. Feldman, Jack M. and John G. Lynch Jr. (1988), "Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, and Behavior," Journal of Applied Psychology, 73 (August), 421-35.
14. Food and Drug Administration (1993), "Food Labeling Regulations Implementing the Nutrition Labeling and Education Act of 1990," Federal Register, 58 (3), 2066-941.
15. Food Marketing Institute (1996), Trends in the United States: Consumer Attitudes and the Supermarket, 1996. Washington, DC: Food Marketing Institute
16. Food Marketing Institute/Opinion Research Corporation (1992), Trends: Consumer Attitudes and the Supermarket, 1992. Washington, DC: Food Marketing Institute.
17. Food Marketing Institute and Prevention Magazine (1995), Shopping for Health, 1995: New Food Labels, Same Eating Habits? Washington, DC: Food Marketing Institute.
18. Ford, Gary T., Manoj Hastak, Anusree Mitra, and Debra Jones Ringold (1996), "Can Consumers Interpret Nutrition Information in the Presence of a Health Claim? A Laboratory Investiga-tion," Journal of Public Policy & Marketing, 15 (Spring), 16-27.
19. _, Darlene B. Smith, and John L. Swasy (1990), "Consumer Skepticism of Advertising Claims: Testing of Hypotheses from Economics of Information," Journal of Consumer Research, 16 (March), 433-41.
20. Fornell, Claes and David F. Larcker (1981), "Evaluating Structural Equation Models with Unobservable Variables and Measurement Error," Journal of Marketing Research, 18 (February), 39-50.
21. Friestad, Marian and Peter Wright (1994), "The Persuasion Knowledge Model: How People Cope with Persuasion Attempts," Journal of Consumer Research, 21 (June), 1-31.
22. Heimbach, James T. and Raymond C. Stokes (1982), "Nutrition Labeling and Public Health: Survey of American Institute of Nutrition Members, Food Industry, and Consumers," American Journal of Clinical Nutrition, 36 (October), 700-708.
23. Ippolito, Pauline and Alan D. Mathios (1991), "Health Claims in Food Marketing: Evidence on Knowledge and Behavior in the Cereal Market," Journal of Public Policy & Marketing, 10 (Spring), 15-32.
24. _ and _ (1993), "New Food Labeling Regulations and the Flow of Nutrition Information to Consumers," Journal of Public Policy & Marketing, 12 (Fall), 199-205.
25. Leibman, Bonnie (1995), "One Nation, Under Pressure," Nutrition Action Health Letter, 22 (July/August), 6-9.
26. Levy, Alan S. (1995), "PHS Food Label Health Claims Focus Group Report: Executive Summary," Food and Drug Administration, Center for Food Safety and Applied Nutrition Division of Market Studies, Washington, DC.
27. _, Sara B. Fein, and Raymond E. Schucker(1991), "A Study of Nutrition Label Formats: Performance and Preference," Food Technology, 45 (July), 116-21.
28. _, _, and _ (1996), "Performance Characteristics of Seven Nutrition Label Formats," Journal of Public Policy & Marketing, 15 (Spring), 1-15.
29. _, _, and Marilyn Stephenson (1993), "Nutrition Knowledge Levels About Dietary Fats and Cholesterol: 1983-1988," Journal of Nutrition Education, 25 (3), 60-66.
30. Moorman, Christine (1990), "The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information," Journal of Consumer Research, 17 (December), 362-74.
31. _ (1996), "A Quasi-Experiment to Assess the Consumer and Informational Determinants of Nutrition Information Processing Activities: The Case of the Nutrition Labeling and Education Act," Journal of Public Policy & Marketing, 15 (Spring), 28-44.
32. Nelson, Phillip (1974), "Advertising as Information," Journal of Political Economy, 83 (July/August), 729-54.
33. Nutrition Labeling and Education Act (1990), Public Law 101-535, 104 Stat. 2355.
34. Ono, Yumiko (1995), "Today's Low-Fat Diet: Pretzels, Licorice," The Wall Street Journal, (14 March), B9.
35. Pappalardo, Janis K. (1996), "Evaluating the NLEA: Where's the Beef?" Journal of Public Policy & Marketing, 15 (Spring), 153-55.
36. Petruccelli, Paul J. (1996), "Consumer and Marketing Implications of Information Provision: The Case of the Nutrition Labeling and Education Act of 1990," Journal of Public Policy & Marketing, 15 (Spring), 150-53.
37. Petty, Richard E. and J. T. Cacioppo (1979), "Issue Involvement Can Increase or Decrease Persuasion by Enhancing Message-Relevant Cognitive Responses," Journal of Personality and Social Psychology, 37 (October), 1915-26
38. _ and _ (1986), Communication and Persuasion: Central and Peripheral Routes to Attitude Change. New York: Springer/Verlag.
39. _, Rao Unnava, and Alan J. Strathman (1991), "Theories of Attitude Change," in Handbook of Consumer Behavior, Thomas S. Robertson and Harold H. Kassarjian, eds. Englewood Cliffs, NJ: Prentice-Hall, 241-80.
40. Silverglade, Bruce A. (1996), "The Nutrition Labeling and Education Act: Progress to Date and Challenges for the Future," Journal of Public Policy & Marketing. 15 (Spring), 148-50.
41. Wright, Peter (1986), "Schemer Schema: Consumers' Intuitive Theories About Marketers' Influence Tactics," in Advances in Consumer Research, Vol. 13, R. Lutz, ed. Provo, UT: Association for Consumer Research, 1-3.