Understanding and facililating the usage of nutrional labels by low-literate consumers

Journal of Public Policy and Marketing

Volumn 28, Issue 2, 2009, Pages 135-145

  Viswanathan, Madhubalan ^a   Hastak, Manoj ^b   Gau, Roland ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b AMERICAN UNIVERSITY   (United States)

Author keywords

Information format; Low literate consumer behavior; Nutritional labels; Product evaluation; Summary information

Indexed keywords

EID: 73949151269     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.28.2.135     Document Type: Article

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