Hedonistic rationality: Healthy food consumption choice using muddling-through

Journal of Business Research

Volumn 65, Issue 6, 2012, Pages 794-801

  Hausman, Angela ^a  

^a HOWARD UNIVERSITY   (United States)

Author keywords

Decision making; Food consumption; Hedonic consumption; Muddling through

Indexed keywords

EID: 84860361959     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.12.018     Document Type: Article

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