Is simpler always better? Consumer evaluations of Front-of-Package nutrition symbols

Journal of Public Policy and Marketing

Volumn 30, Issue 2, 2011, Pages 175-190

  Andrews, J Craig ^a   Burton, Scot ^b   Kees, Jeremy ^c  

^a MARQUETTE UNIVERSITY   (United States)

^b UNIVERSITY OF ARKANSAS   (United States)

^c VILLANOVA UNIVERSITY   (United States)

Author keywords

Front of package symbols; Nutrition consciousness; Nutrition labeling; U.S. food and drug administration

Indexed keywords

EID: 80052806651     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.30.2.175     Document Type: Article

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