Turkish consumer decisions affecting ice cream consumption

Italian Journal of Food Science

Volumn 27, Issue 1, 2015, Pages 29-39

  Topcu, Yavuz ^a  

^a ATATÜRK UNIVERSITY   (Turkey)

Author keywords

Cluster and multiple regression analyses; Ice cream attributes; Manufacturer national brand; Principal component; Turkish consumers' purchase decisions

Indexed keywords

EID: 84930986717     PISSN: 11201770     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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