Brand leadership and product innovation as firm strategies in global food markets

Journal of Product and Brand Management

Volumn 18, Issue 2, 2009, Pages 115-126

  Gehlhar, Mark J ^a   Regmi, Anita ^a   Stefanou, Spiro E ^b   Zoumas, Barry L ^b  

^a ECONOMIC RESEARCH SERVICE   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Brands; Innovation; International marketing; Marketing strategy

Indexed keywords

EID: 67651083534     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910949013     Document Type: Article

References (19)

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