A shelf-space-dependent wholesale price when manufacturer and retailer brands compete

OR Spectrum

Volumn 31, Issue 2, 2009, Pages 361-383

  Amrouche, Nawel ^a   Zaccour, Georges ^b  

^a LONG ISLAND UNIVERSITY   (United States)

^b HEC MONTRÉAL   (Canada)

Author keywords

Game theory; Marketing channel; Nash and Stackelberg equilibria; Private labels; Shelf space allocation; Wholesale pricing

Indexed keywords

EID: 59549093982     PISSN: 01716468     EISSN: 14366304     Source Type: Journal    
DOI: 10.1007/s00291-007-0117-0     Document Type: Article

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