Does Online Information Drive Offline Revenues?. Only for Specific Products and Consumer Segments!

Journal of Retailing

Volumn 87, Issue 1, 2011, Pages 1-17

  Pauwels, Koen ^a   Leeflang, Peter S H ^b   Teerling, Marije L ^c   Huizingh, K R Eelko ^d  

^a OZYEGIN UNIVERSITY   (Turkey)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

^c TELEMATICA INSTITUUT   (Netherlands)

^d Faculty of Economics and Business   (Netherlands)

Author keywords

Latent class model; Offline revenue effects of an informational website; Sensory products; Vector Autoregressive models; Web to store shopping

Indexed keywords

EID: 79952816945     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.10.001     Document Type: Article

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