Decision process evolution in customer channel choice

Journal of Marketing

Volumn 75, Issue 6, 2011, Pages 72-86

  Valentini, Sara ^a   Montaguti, Elisa ^a   Neslin, Scott A ^b  

^a UNIVERSITY OF BOLOGNA   (Italy)

^b DARTMOUTH COLLEGE   (United States)

Author keywords

Channel migration; Customer channel choice; Customer relationship management; Multichannel marketing

Indexed keywords

EID: 81855205141     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jm.09.0362     Document Type: Article

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