Green marketing programs as strategic initiatives in hospitality

Journal of Services Marketing

Volumn 29, Issue 2, 2015, Pages 81-92

  Rosenbaum, Mark Scott ^a   Wong, Ipkin Anthony ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b INSTITUTE FOR TOURISM STUDIES   (Macao)

Author keywords

Contingency valuation method; Customer equity; Green hotels; Green marketing; Hospitality management; Hotel guest preferences

Indexed keywords

EID: 84928536194     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/JSM-07-2013-0167     Document Type: Article

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