How Customer Experience Affects the Customer-Based Brand Equity for Tourism Destinations

Journal of Travel and Tourism Marketing

Volumn 32, Issue , 2015, Pages S97-S113

  Yang, Yan ^a   Liu, Xiaoming ^b   Li, Jun ^b  

^a EAST CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (China)

^b UNIVERSITY OF MACAU   (Macao)

Author keywords

Customer experience (CE); customer based brand equity for tourism destination (CBBETD); Mainland Chinese outbound tourists; service performance; word of mouth (WOM)

Indexed keywords

EID: 84928405988     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2014.997959     Document Type: Article

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