Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: The case of Japanese outbound travelers

Journal of Vacation Marketing

Volumn 15, Issue 4, 2009, Pages 349-365

  Kim, Soon Ho ^a   Han, Hye Sook ^a   Holland, Stephen ^a   Byon, Kevin K ^a  

^a GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Destination brand equity; Intention to visit; Involvement; Satisfaction; Structural equation modeling (SEM)

Indexed keywords

EID: 70449095545     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766709335835     Document Type: Article

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