Understanding the impact of culinary brand equity and destination familiarity on travel intentions

Tourism Management

Volumn 33, Issue 4, 2012, Pages 815-824

  Horng, Jeou Shyan ^a,d   Liu, Chih Hsing ^b   Chou, Hsin Yu ^a   Tsai, Chang Yen ^c  

^a NATIONAL TAIWAN NORMAL UNIVERSITY   (Taiwan)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^c MINGDAO UNIVERSITY   (Taiwan)

^d DE LIN INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Brand equity; Culinary tourism; Destination familiar; Travel intention

Indexed keywords

EQUITY; FAMILIARITY; TOURISM MANAGEMENT; TOURIST DESTINATION; TRAVEL BEHAVIOR;

TAIWAN;

EID: 84856494178     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2011.09.004     Document Type: Article

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