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Volumn 5, Issue 3, 2011, Pages 316-328

Interpersonal influence and destination brand equity perceptions

Author keywords

Brand equity; Influence; Reference group; Structural model

Indexed keywords


EID: 84986133524     PISSN: 17506182     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506181111157005     Document Type: Article
Times cited : (18)

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