Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers

Journal of Travel and Tourism Marketing

Volumn 28, Issue 7, 2011, Pages 736-750

  Bianchi, Constanza ^a   Pike, Steven ^a  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

Author keywords

Australia; Chile; consumer based brand equity; Destination branding; destination loyalty; Latin America

Indexed keywords

EID: 84859023269     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548408.2011.611742     Document Type: Article

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