The relevance of retailer country-of-origin to consumer store choice: Evidence from China

International Marketing Review

Volumn 31, Issue 5, 2014, Pages 462-476

  Maruyama, Masayoshi ^a   Wu, Lihui ^a  

^a KOBE UNIVERSITY   (Japan)

Author keywords

China; Country of origin; Retail internationalization; Store choice

Indexed keywords

EID: 84926634102     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-03-2013-0060     Document Type: Article

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