Receptiveness of Black Americans to outdoor advertising

Journal of Business Research

Volumn 64, Issue 6, 2011, Pages 586-593

  Fortenberry, John L ^a   McGoldrick, Peter J ^b  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Advertising receptiveness; Billboard advertising; Black Americans; Outdoor advertising; Public policy; Socialization theory

Indexed keywords

EID: 79952452912     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2010.06.010     Document Type: Article

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