Does "made in..." also apply to services? An empirical assessment of the country-of-origin effect in service settings

Journal of Relationship Marketing

Volumn 7, Issue 4, 2008, Pages 391-405

  Berentzen, Johannes B ^a   Backhaus, Christof ^a   Michaelis, Manuel ^a   Blut, Markus ^b   Ahlert, Dieter ^a  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b TU DORTMUND UNIVERSITY   (Germany)

Author keywords

Country of origin; Limit conjoint analysis; Service industries; Services marketing

Indexed keywords

EID: 67649192000     PISSN: 15332667     EISSN: 15332675     Source Type: Journal    
DOI: 10.1080/15332660802508364     Document Type: Article

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