Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective

Journal of Marketing Management

Volumn 29, Issue 3-4, 2013, Pages 271-291

  Carpenter, Jason M ^a   Moore, Marguerite ^b   Alexander, Nicholas ^c   Doherty, Anne Marie ^d  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b NORTH CAROLINA STATE UNIVERSITY   (United States)

^c LANCASTER UNIVERSITY MANAGEMENT SCHOOL   (United Kingdom)

^d UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

consumer culture; ethnocentrism; globalisation; retailing; survey research

Indexed keywords

EID: 84876977437     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.766629     Document Type: Article

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