Consumer ethnocentrism and willingness to buy: Analyzing the role of three demographic consumer characteristics

International Marketing Review

Volumn 28, Issue 6, 2011, Pages 627-646

  Josiassen, Alexander ^a   Assaf, A George ^b   Karpen, Ingo O ^c  

^a Copenhagen Business School ^*  (Denmark)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

^c RMIT UNIVERSITY   (Australia)

Author keywords

Australia; Consumer behaviour; Ethnocentrism; International business; International marketing

Indexed keywords

EID: 80055043396     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111181448     Document Type: Article

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