Chinese consumer ethnocentrism: A field experiment

Journal of Consumer Behaviour

Volumn 11, Issue 3, 2012, Pages 252-263

  Bi, Xiaogang ^a   Gunessee, Sailesh ^a   Hoffmann, Robert ^a   Hui, Wendy ^a   Larner, Jeremy ^a   Ma, Qing Ping ^a   Thompson, Frauke Mattison ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

China; Consumer ethnocentrism; Field experiments

Indexed keywords

EID: 84862584611     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.1374     Document Type: Article

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