Consumer acceptance and market success: Wal-Mart in the UK and Germany

International Journal of Retail & Distribution Management

Volumn 37, Issue 3, 2009, Pages 205-225

  Pioch, Elke ^a   Gerhard, Ulrike ^b   Fernie, John ^c   Arnold, Stephen J ^d  

^a MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF WÜRZBURG   (Germany)

^c HERIOT WATT UNIVERSITY   (United Kingdom)

^d QUEEN S UNIVERSITY   (Canada)

Author keywords

Consumer behaviour; Germany; International marketing; Retailing; United Kingdom

Indexed keywords

EID: 70349432704     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550910941490     Document Type: Article

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