Market and partner selection processes in international retail franchising

Journal of Business Research

Volumn 62, Issue 5, 2009, Pages 528-534

  Doherty, Anne Marie ^a  

^a UNIVERSITY OF GLAMORGAN   (United Kingdom)

Author keywords

Case study; International franchising; Market selection; Partner selection; Retailing

Indexed keywords

EID: 61849131052     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2008.06.011     Document Type: Article

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