Chinese consumers' perception of hypermarket store image

Asia Pacific Journal of Marketing and Logistics

Volumn 22, Issue 4, 2010, Pages 512-527

  Chang, En Chi ^a   Luan, bo ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b CHINA CONSTRUCTION BANK   (China)

Author keywords

China; Consumer behaviour; Hypermarkets; Perception; Store ambience

Indexed keywords

EID: 84986019161     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555851011090538     Document Type: Article

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