A gravitational model of international retail market selection

International Marketing Review

Volumn 28, Issue 2, 2011, Pages 183-200

  Alexander, Nicholas ^a   Rhodes, Mark ^b   Myers, Hayley ^c  

^a Lancaster University   (United Kingdom)

^b UNIVERSITY OF EAST LONDON   (United Kingdom)

^c UNIVERSITY OF SURREY   (United Kingdom)

Author keywords

International business; Managers; Marketing decision making; Retailing

Indexed keywords

EID: 79955611198     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651331111122669     Document Type: Article

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