Evaluating Loyalty Constructs Among Hotel Reward Program Members Using eWom

Journal of Hospitality and Tourism Research

Volumn 39, Issue 2, 2015, Pages 198-224

  Berezan, Orie ^a   Raab, Carola ^a   Tanford, Sarah ^a   Kim, Yen Soon ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

commitment; communication; electronic word of mouth; eWOM; loyalty; reward programs

Indexed keywords

EID: 84926461968     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348012471384     Document Type: Article

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