A study of hotel frequent-guest programs: Benefits and costs

Journal of Vacation Marketing

Volumn 17, Issue 4, 2011, Pages 315-327

  Shanshan, Ni ^a   Wilco, Chan ^a   Eric, Shum ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b Harbour Plaza Metropolis ^*  (Hong Kong)

Author keywords

costs; frequent guest program; membership benefits

Indexed keywords

EID: 80053975521     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766711420836     Document Type: Article

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