Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion

Food Quality and Preference

Volumn 42, Issue , 2015, Pages 48-55

  Liao, Lewis Xinwei ^a,b   Corsi, Armando Maria ^a   Chrysochou, Polymeros ^a,c   Lockshin, Larry ^a  

^a UNIVERSITY OF SOUTH AUSTRALIA   (Australia)

^b MONASH UNIVERSITY   (Australia)

^c AARHUS UNIVERSITY   (Denmark)

Author keywords

Chocolate; Emotion; Facial electromyography; Food; Packaging; Physiological measures; Self Assessment Manikin; Skin conductance

Indexed keywords

EID: 84921966011     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2015.01.009     Document Type: Article

References (63)

1. Ampuero O., Vila N. Consumer perceptions of product packaging. Journal of Consumer Marketing 2006, 23(2):100-112.
2. Ares G., Deliza R. Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis. Food Quality and Preference 2010, 21(8):930-937.
3. Bagozzi R.P., Gopinath M., Nyer P.U. The role of emotions in marketing. Journal of the Academy of Marketing Science 1999, 27(2):184-206.
4. Barrett L.F. Solving the emotion paradox: Categorization and the experience of emotion. Personality and Social Psychology Review 2006, 10(1):20-46.
5. Becker L., van Rompay T.J.L., Schifferstein H.N.J., Galetzka M. Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations. Food Quality and Preference 2011, 22(1):17-23.
6. Bradley M.M., Lang P.J. Measuring emotion: The self-assessment manikin and the semantic differential. Journal of Behavior Therapy and Experimental Psychiatry 1994, 25(1):49-59.
7. Chrysochou P., Grunert K.G. Health-related ad information and health motivation effects on product evaluations. Journal of Business Research 2014, 67(6):1209-1217.
8. Churchill A., Behan J. Comparison of methods used to study consumer emotions associated with fragrance. Food Quality and Preference 2010, 21(8):1108-1113.
9. Deng X., Srinivasan R. When do transparent packages increase (or decrease) food consumption?. Journal of Marketing 2013, 77(5):104-117.
10. Dimberg U., Petterson M. Facial reactions to happy and angry facial expressions: Evidence for right hemisphere dominance. Psychophysiology 2000, 37(5):693-696.
11. Dimberg U., Thunberg M., Elmehed K. Unconscious facial reactions to emotional facial expressions. Psychological Science 2000, 11(1):86-89.
12. Figner, B., & Murphy, R. O. (2011). Using skin conductance in judgment and decision making research. In S. Mecklenbeck, A. Kuehberger & R. Ranyard, A handbook of process tracing methods for decision research.
13. Gao X.P., Xin J.H. Investigation of human's emotional responses on colors. Color Research & Application 2006, 31(5):411-417.
14. Garber Jr., L. L., Burke, R., & Jones, J. (2000). The role of package appearance in consumer purchase consideration and choice. In, Marketing Science Institute Working Paper Series. Boston: MSI.
15. Gofman A., Moskowitz H.R., Fyrbjork J., Moskowitz D., Mets T. Extending rule developing experimentation to perception of food packages with eye tracking. Open Food Science Journal 2009, 3:66-78.
16. Harrigan J., Rosenthal R., Scherer K. New handbook of methods in nonverbal behavior research 2008, Oxford University Press, Oxford.
17. Hazlett R.L., Hazlett S.Y. Emotional response to television commercials: Facial EMG vs. self-report. Journal of Advertising Research 1999, 39(2):7-24.
18. Henderson P.W., Giese J.L., Cote J.A. Impression management using typeface design. Journal of Marketing 2004, 68(4):60-72.
19. Jacobs K.W., Hustmyer F.E. Effects of four psychological primary colors on GSR, heart rate and respiration rate. Perceptual and Motor Skills 1974, 38(3):763-766.
20. Jaeger S.R., Cardello A.V., Schutz H.G. Emotion questionnaires: A consumer-centric perspective. Food Quality and Preference 2013, 30(2):229-241.
21. King S.C., Meiselman H.L. Development of a method to measure consumer emotions associated with foods. Food Quality and Preference 2010, 21(2):168-177.
22. Klauer K.C., Voss A., Stahl C. Cognitive methods in social psychology 2011, Guilford Press, New York.
23. Klimchuk M.R., Krasovec S.A. Packaging design: Successful product branding from concept to shelf 2012, John Wiley & Sons, New Jersey.
24. Lang, P. J., Bradley, M. M., & Cuthbert, B. N. (1999). International affective picture system (IAPS): Technical manual and affective ratings. In Gainesville, Florida: The Center for Research in Psychophysiology, University of Florida.
25. Lang P.J., Greenwald M.K., Bradley M.M., Hamm A.O. Looking at pictures: Affective, facial, visceral, and behavioral reactions. Psychophysiology 1993, 30(3):261-273.
26. Larsen J.T., Norris J.I. A facial electromyographic investigation of affective contrast. Psychophysiology 2009, 46(4):831-842.
27. Larsen J.T., Norris C.J., Cacioppo J.T. Effects of positive and negative affect on electromyographic activity over zygomaticus major and corrugator supercilii. Psychophysiology 2003, 40(5):776-785.
28. Levy B.I. Research into the psychological meaning of color. American Journal of Art Therapy 1984, 23(2):58-62.
29. Manzocco L., Rumignani A., Lagazio C. Emotional response to fruit salads with different visual quality. Food Quality and Preference 2013, 28(1):17-22.
30. McCarthy M.S., Mothersbaugh D.L. Effects of typographic factors in advertising-based persuasion: A general model and initial empirical tests. Psychology and Marketing 2002, 19(7-8):663-691.
31. McNair D.M., Lorr M., Droppleman L.F. Profile of mood states 1971, Educational and Industrial Testing Service, San Diego, CA.
32. Mehrabian A., Russell J.A. An approach to environmental psychology 1974, MIT Press, Cambridge, MA.
33. Micu A.C., Plummer J.T. Measurable emotions: How television ads really work. Journal of Advertising Research 2010, 50(2):137-153.
34. Mizutani N., Dan I., Kyutoku Y., Tsuzuki D., Clowney L., Kusakabe Y., et al. Package images modulate flavors in memory: Incidental learning of fruit juice flavors. Food Quality and Preference 2012, 24(1):92-98.
35. Nancarrow C., Wright L.T., Brace I. Gaining competitive advantage from packaging and labelling in marketing communications. British Food Journal 1998, 100(2):110-118.
36. Ng M., Chaya C., Hort J. The influence of sensory and packaging cues on both liking and emotional, abstract and functional conceptualisations. Food Quality and Preference 2013, 29(2):146-156.
37. Öhman A., Flykt A., Esteves F. Emotion drives attention: Detecting the snake in the grass. Journal of Experimental Psychology: General 2001, 130(3):466-478.
38. Öhman A., Soares J.J. "Unconscious anxiety": Phobic responses to masked stimuli. Journal of Abnormal Psychology 1994, 103(2):231.
39. Orth U.R., Campana D., Malkewitz K. Formation of consumer price expectation based on package design: Attractive and quality routes. Journal of Marketing Theory and Practice 2010, 18(1):23-40.
40. Orth U.R., Malkewitz K. Holistic package design and consumer brand impressions. Journal of Marketing 2008, 72(3):64-81.
41. Poels K., Dewitte S. How to capture the heart? Reviewing 20years of emotion measurement in advertising. Journal of Advertising Research 2006, 46(1):18-37.
42. Porcherot C., Delplanque S., Planchais A., Gaudreau N., Accolla R., Cayeux I. Influence of food odorant names on the verbal measurement of emotions. Food Quality and Preference 2012, 23(2):125-133.
43. Ramanathan S., Williams P. Immediate and delayed emotional consequences of indulgence: The moderating influence of personality type on mixed emotions. Journal of Consumer Research 2007, 34(2):212-223.
44. Reimann M., Zaichkowsky J., Neuhaus C., Bender T., Weber B. Aesthetic package design: A behavioral, neural, and psychological investigation. Journal of Consumer Psychology 2010, 20(4):431-441.
45. Rey A., González R., Martínez-de-Juan J.L., Benedito J., Mulet A. EMG assessment of chewing behaviour for food evaluation: Influence of personality characteristics. Food Quality and Preference 2007, 18(3):585-595.
46. Richins M.L. Measuring emotions in the consumption experience. Journal of Consumer Research 1997, 24(2):127-146.
47. Rundh B. Packaging design: Creating competitive advantage with product packaging. British Food Journal 2009, 111(9):988-1002.
48. Russell J.A. Core affect and the psychological construction of emotion. Psychological Review 2003, 110(1):145-172.
49. Schauss A.G. The physiological effect of color on the suppression of human aggression: Research on Baker-Miller Pink. International Journal of Biosocial Research 1985, 7(2):55-64.
50. Schifferstein H.N.J., Fenko A., Desmet P.M.A., Labbe D., Martin N. Influence of package design on the dynamics of multisensory and emotional food experience. Food Quality and Preference 2013, 27(1):18-25.
51. Shiv B., Fedorikhin A. Heart and mind in conflict: The interplay of affect and cognition in consumer decision making. Journal of Consumer Research 1999, 26(3):278-292.
52. Silayoi P., Speece M. Packaging and purchase decisions: An exploratory study on the impact of involvement level and time pressure. British Food Journal 2004, 106(8):607-628.
53. Silayoi P., Speece M. The importance of packaging attributes: A conjoint analysis approach. European Journal of Marketing 2007, 41(11/12):1495-1517.
54. Simms C., Trott P. Packaging development: A conceptual framework for identifying new product opportunities. Marketing Theory 2010, 10(4):397-415.
55. Simons R.F., Detenber B.H., Roedema T.M., Reiss J.E. Emotion processing in three systems: The medium and the message. Psychophysiology 1999, 36(5):619-627.
56. Underwood R.L. The communicative power of product packaging: Creating brand identity via lived and mediated experience. Journal of Marketing Theory and Practice 2003, 11:62-76.
57. Underwood R.L., Klein N.M. Packaging as brand communication: Effects of product pictures on consumer responses to the package and brand. Journal of Marketing Theory and Practice 2002, 10(4):58-68.
58. Underwood R.L., Klein N.M., Burke R.R. Packaging communication: Attentional effects of product imagery. Journal of Product & Brand Management 2001, 10(7):403-422.
59. Underwood R.L., Ozanne J.L. Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging. Journal of Marketing Communications 1998, 4(4):207-220.
60. Vanman E.J., Paul B.Y., Ito T.A., Miller N. The modern face of prejudice and structural features that moderate the effect of cooperation on affect. Journal of Personality and Social Psychology 1997, 73(5):941-959.
61. Westerman S.J., Sutherland E.J., Gardner P.H., Baig N., Critchley C., Hickey C., et al. The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers' assessments. Food Quality and Preference 2013, 27(1):8-17.
62. Winkielman P., Berridge K.C. Unconscious emotion. Current Directions in Psychological Science 2004, 13(3):120-123.
63. Zuckerman M., Lubin B. Manual for the multiple affect Adjective check list 1965, Educational and Industrial Testing Service, San Diego.