Health-related ad information and health motivation effects on product evaluations

Journal of Business Research

Volumn 67, Issue 6, 2014, Pages 1209-1217

  Chrysochou, Polymeros ^a   Grunert, Klaus G ^a  

^a AARHUS UNIVERSITY   (Denmark)

Author keywords

Food advertisements; Health claims; Health motivation; Imagery; Nutrition claims; Process claims

Indexed keywords

EID: 84897600011     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2013.05.001     Document Type: Article

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