Christmas gift giving involvement

Journal of Consumer Marketing

Volumn 23, Issue 5, 2006, Pages 283-291

  Clarke, Peter ^a  

^a GRIFFITH UNIVERSITY   (Australia)

Author keywords

Brands; Christmas; Parents

Indexed keywords

EID: 33747482991     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610681673     Document Type: Article

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