A novel romance: The Technology Acceptance Model with emotional attachment

Australasian Marketing Journal

Volumn 19, Issue 4, 2011, Pages 223-229

  Read, Wayne ^a   Robertson, Nichola ^a   McQuilken, Lisa ^a  

^a DEAKIN UNIVERSITY   (Australia)

Author keywords

Consumer adoption; E readers; Emotional attachment; Mixed methods design; Paper books; Technology Acceptance Model (TAM)

Indexed keywords

EID: 80052084956     PISSN: 14413582     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ausmj.2011.07.004     Document Type: Article

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