Climbing the ladder or chasing a dream? Men’s responses to idealized portrayals of masculinity in advertising

Gender, Culture, and Consumer Behavior

Volumn , Issue , 2012, Pages 87-110

  Zayer, Linda Tuncay ^a   Otnes, Cele C ^b  

^a LOYOLA UNIVERSITY CHICAGO   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

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EID: 84920608126     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203127575     Document Type: Chapter

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