Open versus closed advertising texts and interpretive communities

International Journal of Advertising

Volumn 27, Issue 1, 2008, Pages 9-36

  Yannopoulou, Natalia ^a   Elliott, Richard ^b  

^a UNIVERSITY OF WARWICK   (United Kingdom)

^b UNIVERSITY OF BATH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 39449119501     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.2008.11073039     Document Type: Article

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