Girrrl power and boyyy nature: the past, present, and paradisal future of consumer gender identity

Marketing Intelligence & Planning

Volumn 18, Issue , 2000, Pages 345-355

  Kacen, Jacqueline J ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Advertising; Consumer behaviour; Gender; Post modernism

Indexed keywords

EID: 84986132893     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010348932     Document Type: Review

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