Toward an understanding of consumer ambivalence

Journal of Consumer Research

Volumn 24, Issue 1, 1997, Pages 80-93

  Otnes, Cele ^a   Lowrey, Tina M ^b   Shrum, L J ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b RIDER UNIVERSITY   (United States)

^c RUTGERS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031530944     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209495     Document Type: Article

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