-
2
-
-
0040146732
-
Feminist Criticism and Postmodernism
-
Joseph Natoli, ed., Urbana: University of Illinois Press
-
Allen, Carolyn J. (1987), "Feminist Criticism and Postmodernism, ” in Tracing Literary Theory, Joseph Natoli, ed., Urbana: University of Illinois Press, 278-305.
-
(1987)
Tracing Literary Theory
, pp. 278-305
-
-
Allen, C.J.1
-
3
-
-
0039555536
-
Gender Representation in Advertising
-
Rebecca H. Holman and Michael R. Solomon, eds., Provo, UT: Association for Consumer Research
-
Artz, Nancy and Alladi Venkatesh (1991), “Gender Representation in Advertising, ” in Advances in Consumer Research, Vol. 18, Rebecca H. Holman and Michael R. Solomon, eds., Provo, UT: Association for Consumer Research, 618-620.
-
(1991)
Advances in Consumer Research
, vol.18
, pp. 618-620
-
-
Artz, N.1
Venkatesh, A.2
-
6
-
-
0009896851
-
Melodramas of Beast Manhood: How Theories of American Fiction Exclude Women Authors
-
(Summer)
-
Baym, Nina (1981), “Melodramas of Beast Manhood: How Theories of American Fiction Exclude Women Authors, ” American Quarterly, 33 (Summer), 123-139.
-
(1981)
American Quarterly
, vol.33
, pp. 123-139
-
-
Baym, N.1
-
7
-
-
0010091683
-
Gender Interests in Reading and Language
-
Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University Press
-
Bleich, David (1988), "Gender Interests in Reading and Language, ” in Gender and Reading: Essays on Readers, Texts, and Contexts, Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University Press, 234-266.
-
(1988)
Gender and Reading: Essays on Readers, Texts, and Contexts
, pp. 234-266
-
-
Bleich, D.1
-
8
-
-
21144481030
-
Feminist Thought: Implications for Consumer Research
-
(March)
-
Bristor, Julia M. and Eileen Fischer (1993), "Feminist Thought: Implications for Consumer Research, ” Journal of Consumer Research, 18 (March), 518-536.
-
(1993)
Journal of Consumer Research
, vol.18
, pp. 518-536
-
-
Bristor, J.M.1
Fischer, E.2
-
9
-
-
0039819007
-
A Content Analysis of the Portrayal of Black Models in Magazine Advertising
-
Richard P. Bagozzi et al., eds., Chicago: American Marketing Association
-
Bush, Ronald F., Alan J. Resnick, and Bruce L. Stem (1980), “A Content Analysis of the Portrayal of Black Models in Magazine Advertising, ” in Marketing in the 80s: Changes and Challenges, Richard P. Bagozzi et al., eds., Chicago: American Marketing Association, 484-487.
-
(1980)
Marketing in the 80S: Changes and Challenges
, pp. 484-487
-
-
Bush, R.F.1
Resnick, A.J.2
Stem, B.L.3
-
10
-
-
85066270573
-
Introduction
-
Jennifer Coates and Deborah Cameron, eds., London: Longman
-
Coates, Jennifer (1988), “Introduction, ” in Women in Their Speech Communities: New Perspectives on Language and Sex, Jennifer Coates and Deborah Cameron, eds., London: Longman, 63-73.
-
(1988)
Women in Their Speech Communities: New Perspectives on Language and Sex
, pp. 63-73
-
-
Coates, J.1
-
11
-
-
0010847194
-
The Perpetuation of Racial Stereotypes
-
(Winter)
-
Colfax, David and Susan Frankel Sternberg (1972), "The Perpetuation of Racial Stereotypes, ” Public Opinion Quarterly, 36 (Winter), 8-18.
-
(1972)
Public Opinion Quarterly
, vol.36
, pp. 8-18
-
-
Colfax, D.1
Sternberg, S.F.2
-
13
-
-
0038052602
-
The Reader’s Construction of Meaning: Cognitive Research on Gender and Comprehension
-
Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University Press
-
Crawford, Mary and Robert Chaffin (1988), "The Reader’s Construction of Meaning: Cognitive Research on Gender and Comprehension, ” in Gender and Reading: Essays on Readers, Texts, and Contexts, Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University Press, 3-30.
-
(1988)
Gender and Reading: Essays on Readers, Texts, and Contexts
, pp. 3-30
-
-
Crawford, M.1
Chaffin, R.2
-
15
-
-
0040146728
-
We Are Here to Stay: Curriculum Transformation in the 90s
-
Cully, Margo (1991), “We Are Here to Stay: Curriculum Transformation in the 90s, ” Transformation, 2 (Winter), 4-13.
-
(1991)
Transformation
, vol.2
, pp. 4-13
-
-
Cully, M.1
-
16
-
-
0003691215
-
-
H.M. Parshley, trans. and ed., New York: Vintage Books
-
de Beauvoir, Simone (1952), The Second Sex, H.M. Parshley, trans. and ed., New York: Vintage Books.
-
(1952)
The Second Sex
-
-
Beauvoir, D.1
-
19
-
-
0010893096
-
Television Portrayals of Hispanics: A Comparison of Ethnic Perceptions
-
Faber, Ronald J., Thomas C. O’Guinn, and Timothy P. Meyer (1987), “Television Portrayals of Hispanics: A Comparison of Ethnic Perceptions, " International Journal of Intercultural Relations, 11, 155-169.
-
(1987)
International Journal of Intercultural Relations
, vol.11
, pp. 155-169
-
-
Faber, R.J.1
O’guinn, T.C.2
Meyer, T.P.3
-
21
-
-
0002756248
-
(1982), "Ideology and Race in American History, ”
-
J. Morgan Kousaer and James H. McPherson, eds., New York Oxford University Press
-
Fields, Barbara J. (1982), "Ideology and Race in American History, ” in Region, Race, and Reconstruction, J. Morgan Kousaer and James H. McPherson, eds., New York Oxford University Press, 143-177.
-
Region, Race, and Reconstruction
, pp. 143-177
-
-
Fields, B.J.1
-
26
-
-
0003055816
-
Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States
-
(April)
-
Gilly, Mary C. (1988), “Sex Roles in Advertising: A Comparison of Television Advertisements in Australia, Mexico, and the United States, ” Journal of Marketing, 52 (April), 75-85.
-
(1988)
Journal of Marketing
, vol.52
, pp. 75-85
-
-
Gilly, M.C.1
-
27
-
-
0004099348
-
-
Cambridge, MA: Harvard University Press
-
Golfman, Erving (1976), Gender Advertisements, Cambridge, MA: Harvard University Press.
-
(1976)
Gender Advertisements
-
-
Golfman, E.1
-
28
-
-
0000872534
-
American Jewish Ethnicity Its Relationship to Some Selected Aspects of Consumer Behavior
-
(Summer)
-
Hirschman, Elizabeth C. (1981), “American Jewish Ethnicity Its Relationship to Some Selected Aspects of Consumer Behavior, ” Journal of Marketing, 45 (Summer), 102-110.
-
(1981)
Journal of Marketing
, vol.45
, pp. 102-110
-
-
Hirschman, E.C.1
-
29
-
-
0039555537
-
A Feminist Critique of Marketing Theory Toward Agentio-Communal Balance
-
Janeen Arnold Coeta, ed., Salt Lake City, UT: University of Utah Printing Service
-
Hirschman, Elizabeth C. (1991), “A Feminist Critique of Marketing Theory Toward Agentio-Communal Balance, ” in Gender and Consumer Behavior Conference Proceedings, Janeen Arnold Coeta, ed., Salt Lake City, UT: University of Utah Printing Service, 324-340.
-
(1991)
Gender and Consumer Behavior Conference Proceedings
, pp. 324-340
-
-
Hirschman, E.C.1
-
30
-
-
21144468487
-
Ideology in Consumer Research, 1980 and1990: A Marxist and Feminist Critique
-
(March)
-
Hirschman, Elizabeth C. (1993), “Ideology in Consumer Research, 1980 and 1990: A Marxist and Feminist Critique, ” Journal of Consumer Research, 19 (March), 537-555.
-
(1993)
Journal of Consumer Research
, vol.19
, pp. 537-555
-
-
Hirschman, E.C.1
-
31
-
-
0039192787
-
The Paco Man and What Is Remembered: New Readings of a Hybrid Language
-
Katherine T. Frith, ed., New York: Peter Lang
-
Holbrook, Morris B. and Barbara B. Stern (1997), “The Paco Man and What Is Remembered: New Readings of a Hybrid Language, " in Undressing the Ad: Reading Culture in Advertising, Katherine T. Frith, ed., New York: Peter Lang, 66-84.
-
(1997)
Undressing the Ad: Reading Culture in Advertising
, pp. 66-84
-
-
Holbrook, M.B.1
Stern, B.B.2
-
32
-
-
0038962510
-
Gothic Possibilities
-
Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University Press
-
Holland, Norman N. and Leona F. Sherman (1988), “Gothic Possibilities, ” in Gender and Reading: Essays on Readers, Texts, and Contexts, Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University Press, 215-233.
-
(1988)
Gender and Reading: Essays on Readers, Texts, and Contexts
, pp. 215-233
-
-
Holland, N.N.1
Sherman, L.F.2
-
33
-
-
0040146727
-
Consciousness and Authenticity: Toward a Feminist Aesthetic
-
Josephine Donovan, ed., Lexington, KY: The University Press of Kentucky
-
Holly, Marcia (1975), ‘Consciousness and Authenticity: Toward a Feminist Aesthetic, ” in Feminist Literary Criticism: Explorations in Theory, Josephine Donovan, ed., Lexington, KY: The University Press of Kentucky, 38-47.
-
(1975)
Feminist Literary Criticism: Explorations in Theory
, pp. 38-47
-
-
Holly, M.1
-
34
-
-
85125698136
-
Gender Stereotyping of Products: Are Products Like People?
-
Nareeh K. Malhotra and James M Hawes, eds., Atlanta, GA: Academy of Marketing Science
-
Iyer, Easwer and Katherine Debevec (1986), “Gender Stereotyping of Products: Are Products Like People?" in Developments in Marketing Science, IX, Nareeh K. Malhotra and James M Hawes, eds., Atlanta, GA: Academy of Marketing Science, 40-45.
-
(1986)
Developments in Marketing Science, IX
, pp. 40-45
-
-
Iyer, E.1
Debevec, K.2
-
35
-
-
0002645956
-
The Negro and American Advertising, 1946-1965
-
(February)
-
Kassaijian, Harold H. (1969), "The Negro and American Advertising, 1946-1965, " Journal of Marketing Research, 6 (February) 29-39.
-
(1969)
Journal of Marketing Research
, vol.6
, pp. 29-39
-
-
Kassaijian, H.H.1
-
37
-
-
0039555530
-
A Map for Rereading: Or, Gender and the Interpretation of Literary Texts
-
(Spring)
-
Kolodny, Annette (1980), “A Map for Rereading: Or, Gender and the Interpretation of Literary Texts, ” New Literary History, 11 (Spring), 451-467.
-
(1980)
New Literary History
, vol.11
, pp. 451-467
-
-
Kolodny, A.1
-
39
-
-
0040740954
-
An Examination of Ethnicity Measures: Convergent Validity and CroeeCultural Equivalence
-
Rebecca H. Holman and Michael R. Solomon, eds., Provo, UT: Association for Consumer Research
-
Laroche, Michel, Annamina Joy, Michael Hui, and Chankon Kim (1991), “An Examination of Ethnicity Measures: Convergent Validity and CroeeCultural Equivalence, " in Advances in Consumer Research, Vol. 18, Rebecca H. Holman and Michael R. Solomon, eds., Provo, UT: Association for Consumer Research, 150-157.
-
(1991)
Advances in Consumer Research
, vol.18
, pp. 150-157
-
-
Laroche, M.1
Joy, A.2
Hui, M.3
Kim, C.4
-
40
-
-
0002079069
-
1116 Master’s Tools Will Never Dismantle the Master’s House
-
Cherrie Moraga and Gloria Anzaldua, eds., New York: Kitchen Table, Women of Color Press
-
Lorde, Audre (1983), "1116 Master’s Tools Will Never Dismantle the Master’s House, ” in This Bridge Called My Back: Writings by Radical Women of Color, Cherrie Moraga and Gloria Anzaldua, eds., New York: Kitchen Table, Women of Color Press, 85-99.
-
(1983)
This Bridge Called My Back: Writings by Radical Women of Color
, pp. 85-99
-
-
Lorde, A.1
-
42
-
-
84894748973
-
Feminism, Marxism, Method, and the State: Toward Feminist Jurisprudence
-
(Summer)
-
MacKinnon, Catherine A. (1983), “‘Feminism, Marxism, Method, and the State: Toward Feminist Jurisprudence, ” Signs, 8 (Summer), 635-658.
-
(1983)
Signs
, vol.8
, pp. 635-658
-
-
Mackinnon, C.A.1
-
43
-
-
0040740957
-
Introduction
-
Sally McConnell-Ginet, Ruth Borker, and Nelly Forman, eds., New York: Praeger Publishers
-
McConnell-Ginet, Sally, Ruth Borker, and Nelly Furman (1980), “Introduction, ” in Women and Language and Literature in Society, Sally McConnell-Ginet, Ruth Borker, and Nelly Forman, eds., New York: Praeger Publishers, x-xv.
-
(1980)
Women and Language and Literature in Society
, pp. xvx-xv
-
-
McConnell-Ginet, S.1
Borker, R.2
Furman, N.3
-
45
-
-
0010882212
-
New Perspectives on Acculturation: The Relationship of General and Role Specific Acculturation with Hispanics’ Consumer Attitudes
-
Elizabeth C. Hirschman and Morris B. Holbrook, eds., Provo, UT: Association for Consumer Research
-
O’Guinn, Thomas C. and Ronald J. Faber (1985), “New Perspectives on Acculturation: The Relationship of General and Role Specific Acculturation with Hispanics’ Consumer Attitudes, ” in Advances in Consumer Research, Vol. 12, Elizabeth C. Hirschman and Morris B. Holbrook, eds., Provo, UT: Association for Consumer Research, 113-117.
-
(1985)
Advances in Consumer Research
, vol.12
, pp. 113-117
-
-
O’guinn, T.C.1
Faber, R.J.2
-
48
-
-
0040740901
-
(197S), ‘American Feminist Literary Criticism: A Bibliographical Introduction, ”
-
Josephine Donovan, ed., Lexington: The University Press of Kentucky
-
Register, Cheri (197S), ‘American Feminist Literary Criticism: A Bibliographical Introduction, ” in Feminist Literary Criticism: Explorations in Theory, Josephine Donovan, ed., Lexington: The University Press of Kentucky, 1-28.
-
Feminist Literary Criticism: Explorations in Theory
, pp. 1-28
-
-
Register, C.1
-
49
-
-
0038962505
-
What Can a Heroine Do? Or Why Women Can’t Write
-
Susan Koppelman Cornillon, ed., Bowling Green, KY: Bowling Green University Popular Press
-
Russ, Joanna (1972), “What Can a Heroine Do? Or Why Women Can’t Write, " in Images of Women in Fiction: Feminist Perspectives, Susan Koppelman Cornillon, ed., Bowling Green, KY: Bowling Green University Popular Press, 3-20.
-
(1972)
Images of Women in Fiction: Feminist Perspectives
, pp. 3-20
-
-
Russ, J.1
-
50
-
-
0040146652
-
Subjectivities: A Theory of the Critical Process
-
Josephine Donovan, ed., Lexington, KY: University Press of Kentucky
-
Schumacher, Dorin (1975), “Subjectivities: A Theory of the Critical Process, ” in Feminist Literary Criticism: Explorations in Theory, Josephine Donovan, ed., Lexington, KY: University Press of Kentucky, 29-37.
-
(1975)
Feminist Literary Criticism: Explorations in Theory
, pp. 29-37
-
-
Schumacher, D.1
-
51
-
-
0002164961
-
Reading Ourselves: Toward a Feminist Theory of Reading
-
Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University PresB
-
Schweickart, Patricinio P. (1988), “Reading Ourselves: Toward a Feminist Theory of Reading, ” in Gender and Reading: Essays on Readers, Texts, and Contexts, Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University PresB, 31-62.
-
(1988)
Gender and Reading: Essays on Readers, Texts, and Contexts
, pp. 31-62
-
-
Schweickart, P.P.1
-
52
-
-
4344673053
-
As the Twig is Bent.: Gender and Childhood Reading, ”
-
Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University Press
-
Segal, Elizabeth (1988), “As the Twig is Bent.”: Gender and Childhood Reading, ” in Gender and Reading: Essays on Readers, Texts, and Contexts, Elizabeth A. Flynn and Patrocinio P. Schweickart, eds., Baltimore: Johns Hopkins University Press, 165-186.
-
(1988)
Gender and Reading: Essays on Readers, Texts, and Contexts
, pp. 165-186
-
-
Segal, E.1
-
54
-
-
0009386454
-
Sex-Role Self-Concept Measures and Marketing: A Research Note
-
(Spring)
-
Stern, Barbara B. (1988), “Sex-Role Self-Concept Measures and Marketing: A Research Note, ” Psychology and Marketing, 5 (Spring), 85-99.
-
(1988)
Psychology and Marketing
, vol.5
, pp. 85-99
-
-
Stern, B.B.1
-
55
-
-
0001146807
-
Literary Criticism and Consumer Research: Overview and Illustrative Analysis
-
(December)
-
Stern, Barbara B. (1989), “Literary Criticism and Consumer Research: Overview and Illustrative Analysis, ” Journal of Consumer Research, 16 (December), 322-334.
-
(1989)
Journal of Consumer Research
, vol.16
, pp. 322-334
-
-
Stern, B.B.1
-
56
-
-
0040740904
-
Advertising to the ‘Other’ Culture: Women’sUse of Language and Language’s Use of Women, ”
-
Basil G. English and D. Frederick Baker, eds., Hillsdale, N J: Lawrence Erlbaum, Inc
-
Stern, Barbara B. (1993a), “Advertising to the ‘Other” Culture: Women’s Use of Language and Language’s Use of Women, ” in Advertising and Consumer Psychology, Basil G. English and D. Frederick Baker, eds., Hillsdale, N J: Lawrence Erlbaum, Inc., 67-81.
-
(1993)
Advertising and Consumer Psychology
, pp. 67-81
-
-
Stern, B.B.1
-
57
-
-
0040796364
-
Feminist Literary Criticism and theDeconstruction of Advertisements: A Postmodern View of Advertising and Consumer Responses
-
Stern, Barbara B. (1993b), “Feminist Literary Criticism and the Deconstruction of Advertisements: A Postmodern View of Advertising and Consumer Responses, ” Journal of Consumer Research, 18 (March), 1993, 556-566.
-
(1993)
Journal of Consumer Research
, vol.18
, pp. 556-566
-
-
Stern, B.B.1
-
58
-
-
0038962426
-
Gender and Genrein the Interpretation of Advertising Text
-
Janeen Arnold Costa, ed., Beverly Hills, Sage
-
Stern, Barbara B. and Morris B. Holbrook (1994), “Gender and Genre in the Interpretation of Advertising Text, ” in Gender and Consumer Behavior, Janeen Arnold Costa, ed., Beverly Hills, Sage: 11-47.
-
(1994)
Gender and Consumer Behavior
, pp. 11-47
-
-
Stern, B.B.1
Holbrook, M.B.2
-
59
-
-
0040740899
-
Subculture Theory. Poverty, Minorities, and Marketing
-
Scott Ward and Thomas S. Robertson, eds., Englewood Cliffs: Prentice-Hall
-
Sturdivant, Frederick (1973), “Subculture Theory. Poverty, Minorities, and Marketing, ” in Consumer Behavior: Theoretical Sources, Scott Ward and Thomas S. Robertson, eds., Englewood Cliffs: Prentice-Hall, 469-521.
-
(1973)
Consumer Behavior: Theoretical Sources
, pp. 469-521
-
-
Sturdivant, F.1
-
61
-
-
0000187207
-
Developing an Index to Measure Hispanicness
-
Elizabeth C. Hirschman and Morris B. Holbrook, eds., Provo, UT: Association for Consumer Research
-
Valencia, Humberto (1985), “Developing an Index to Measure Hispanicness, ” in Advances in Consumer Research, Vol. 12, Elizabeth C. Hirschman and Morris B. Holbrook, eds., Provo, UT: Association for Consumer Research, 118-121.
-
(1985)
Advances in Consumer Research
, vol.12
, pp. 118-121
-
-
Valencia, H.1
-
62
-
-
0040740890
-
For a Critique of the Social Construction of Gender in Advertising
-
Rebecca H. Holman and Michael Solomon, eds., Provo, UT: Association for Consumer Research
-
Venkatesh, Alladi (1991), “For a Critique of the Social Construction of Gender in Advertising, ” in Advances in Consumer Research, Vol. 18, Rebecca H. Holman and Michael Solomon, eds., Provo, UT: Association for Consumer Research, 621-623.
-
(1991)
Advances in Consumer Research
, vol.18
, pp. 621-623
-
-
Venkatesh, A.1
-
64
-
-
0000297056
-
The Cult of True Womanhood: 18201860
-
Summer
-
Welter, Barbara (1966), “The Cult of True Womanhood: 18201860, ” American Quarterly, 18 (Summer), 151-174.
-
(1966)
American Quarterly
, vol.18
, pp. 151-174
-
-
Welter, B.1
-
65
-
-
84928851155
-
Hispanics and Blades in Television Commercials
-
Wilkes, Robert E. and Humberto Valencia (1989), “Hispanics and Blades in Television Commercials, ” Journal of Advertising, 18 (1), 19-25.
-
(1989)
Journal of Advertising
, vol.18
, Issue.1
, pp. 19-25
-
-
Wilkes, R.E.1
Valencia, H.2
|