Extending social comparison: An examination of the unintended consequences of idealized advertising imagery

Journal of Advertising

Volumn 29, Issue 2, 2000, Pages 16-28

  Gulas, Charles S ^a   McKeage, Kim ^a  

^a UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0039330756     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2000.10673606     Document Type: Article

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