College student attitudes toward advertising's ethical, economic, and social consequences

Journal of Business Ethics

Volumn 48, Issue 3, 2003, Pages 217-228

  Beard, Fred K ^a  

^a UNIVERSITY OF OKLAHOMA   (United States)

Author keywords

Advertising; Advertising regulation; College students; Consumer skepticism; Ethical consequences; Generation Y

Indexed keywords

EID: 3543051764     PISSN: 01674544     EISSN: None     Source Type: Journal    
DOI: 10.1023/B:BUSI.0000005782.44337.c2     Document Type: Article

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