Is advertising a barrier to male movement toward gender change?

Marketing Theory

Volumn 10, Issue 1, 2010, Pages 74-96

  Gentry, James ^a   Harrison, Robert ^b  

^a UNIVERSITY OF NEBRASKA LINCOLN   (United States)

^b WESTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

Family roles; Gender; Masculine hegemony; Masculinity

Indexed keywords

EID: 77749289954     PISSN: 14705931     EISSN: 1741301X     Source Type: Journal    
DOI: 10.1177/1470593109355246     Document Type: Article

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